Petcurean to Debut Line Extension of Award-Winning Now Fresh Good Gravy at SUPERZOO 2025
Petcurean, the award-winning manufacturer of premium pet food brands Go! Solutions®, Now Fresh®, Gather and Summit, is launching Now Fresh Good Gravy recipes for adult cats, along with two Now Fresh Good Gravy beef recipes for dogs – the first time Petcurean has featured beef in a dry food recipe. Petcurean will debut the line extension at SUPERZOO in Las Vegas from Aug. 13-15, 2025, as well as showcase its recently launched collection of Now Fresh wet food recipes for dogs and cats.
“This has been an exciting year for Now Fresh innovations and we are thrilled to be introducing our latest recipes at SUPERZOO,” said Theresa Lantz, Nutrition Manager at Petcurean. “Our Now Fresh Good Gravy recipes have been a huge hit with both pets and pet parents who are looking for variety and flavor, while keeping the convenience of kibble. Good Gravy offers a fresh take on dry food, with a healthy and versatile kibble that can be fed dry or mixed with water to create a hydrating bone broth gravy. With sales of the initial recipes quickly exceeding our expectations, we are building off this momentum and expanding the collection with new recipes for dogs and cats.”
Now Fresh Good Gravy is the only kibble product on the market made with 100 per cent fresh meat and a bone broth coating made with all natural ingredients, which becomes a rich, delicious and hydrating gravy when mixed with water. The new recipes for adult cats come on the heels of the success of Now Fresh Good Gravy recipes for dogs, which was recently named the 2025 Dog Bone Broth Product of the Year by the Pet Innovation Awards. Petcurean introduced the initial chicken and salmon recipes for all breed and small breed adult dogs in late-2024. The recipes for cats will be grain-free and are available in chicken or salmon flavors and will be sold in 3-lb and 8-lb recyclable bags ranging from $21.99-$46.99 USD.
The Now Fresh Good Gravy line extension also includes new beef recipes with grains for adult and senior dogs, the portfolio’s first recipe tailored to support the healthy weight and joints of senior dogs. Featuring de-boned grass-fed beef as the first ingredient, these recipes include fiber from ancient grains to support healthy digestion, omega-3s from flaxseed to support a healthy skin and shiny coat, L-carnitine for healthy heart support and fat metabolization and added glucosamine and chondroitin-rich New Zealand green mussels in the senior recipe for joint support. The beef recipes for dogs will be available in 3.5-lb and 22-lb recyclable bags and will be priced from $21.99-$92.99 USD.
The new Now Fresh Good Gravy recipes will start shipping in late August, hitting e-commerce and pet specialty store shelves in the US and Canada in fall 2025.
Petcurean also recently launched a collection of Now Fresh wet food recipes for dogs and cats in single-serve pouches, which can be fed as a standalone meal or a dry food topper for added moisture and flavor:
- Now Fresh wet food recipes for cats: These grain-free recipes contain fresh, highly digestible proteins, are minimally processed and are available in two texture formats and three flavors: Now Fresh Shredded Chicken, Duck & Broth Blend; Now Fresh Tuna & Salmon Pâté for All Life Stages; and Now Fresh Tuna & Salmon Pâté for Senior Cats. Available in a 2.5-oz single-serve pouch for $1.69 USD.
- Now Fresh wet food recipes for dogs: Available in both grain-free and grain-inclusive recipes, these recipes come in three texture formats and four flavors: Now Fresh Ground Beef & Rice Dinner; Now Fresh Ground Chicken & Rice Dinner; Now Fresh Shredded Chicken & Broth Blend; and Now Fresh Chicken & Salmon Pâté. Available in a 2.8-oz single-serve pouch for $1.89 USD.
As with all products in the Now Fresh collection, these recipes are tailored for life stage and breed size to offer pets a complete and balanced meal. They are also minimally processed by using only fresh de-boned muscle meat and include no dried or powdered meats and no by-product meals, artificial colors or preservatives. Now Fresh wet food recipes for dogs and cats are available now at pet specialty retailers in Canada and the United States.
“As a nutritionist, my goal when formulating new recipes is to make choosing the right pet food simple and reassuring for pet parents,” added Lantz. “With our new Now Fresh wet food collection in single-serve pouches, we’ve crafted a variety of textures and flavors using only premium ingredients so you can feel confident in the quality. Each recipe is complete, balanced and tailored to small breed, senior or all life stages to help pet parents easily find the perfect recipe for their pet.”
Petcurean will be exhibiting at SUPERZOO booth #3720 from Aug. 13-15, 2025.