July 30, 2019

PetGuard Strengthens Marketing Team

Natural pet food brand, PetGuard, announced their partnership with Kendra Williams, founder and principle of Innovate Marketing, and Matrix Partners, an award-winning pet-centric marketing agency, to help increase brand awareness and accelerate their growth.

Kendra Williams will take on the role of CMO. Williams brings more than 20 years of experience in the traditional retail environment in all channels of trade including grocery, mass, pet specialty, home centers and natural channel. Williams, deemed a pet industry expert, has more than 11 years of experience focused on e-commerce and digital marketing in both food and hardgoods, worked with pet retailers and distributors including PetSmart, Petco, Central Garden and Pet, Animal Supply, Pet Food Express and Chewy.com. Her previous roles include serving as Divisional VP, Digital Marketing & e-commerce at Spectrum Brands Pet Home & Garden Division, Divisional VP and Petco Team Leader to name a few.

Williams and Innovate Marketing will work closely with Matrix Partners, who will provide public relations services, social media support, influencer outreach and blog consultation to PetGuard. With an extensive background and distinguished client portfolio, the Matrix team will utilize their industry knowledge to create and identify editorial opportunities, product roundups and influencer partnerships relevant to PetGuard’s array of products. They will manage the brand’s social media accounts, ensuring content is delivered to a targeted audience and drive consumers to purchase at a local retailer.

“We found two extremely talented forces in the pet industry and we’re thrilled to welcome them to our team as an extension of PetGuard,” said Bill Shaner, managing partner and CEO of PetGuard. “We are confident that their expertise will help guide our brand to the next level.”


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