On March 20, Petmate announced it had entered into an exclusive licensing agreement with La-Z-Boy, known for its sofas, sectionals, chairs and recliners. The two companies will introduce the La-Z-Boy pet collection featuring quality crafted beds.
“This partnership exemplifies our commitment to deliver Petmate’s award-winning innovation and comfort to the bedding category, while highlighting the type of master craftsmanship and superior features you’d expect from La-Z-Boy,” said Brad Kane, evp of sourcing and new product development for Petmate. “Now, pets and pet parents can live life comfortably with pet bedding designed to fit in any room in the home,” Kane said.
“More than ever, pet parents are looking for quality products designed to match their home décor and personal style,” said Doug Collier, CCO for La-Z-Boy. “Petmate has a proven record of creating quality products based on consumer insights and advanced trend research, making La-Z-Boy’s debut into the pet industry a smart and logical partnership,” Collier said.
The beds showcased during Global Pet Expo in Orlando from March 21-23 have different styles. Some are designed with ComfortCore, zoned cushion technology and others have iClean technology to help repel dirt, grime and accidents.