PetSmart and Fisher-Price Launch Collection of Iconic Toys for Puppies

Pet parents can now get their dog toys similar to their kids’ with the new Fisher-Price™ collection, now available in stores and online at PetSmart. A trusted brand for more than 90 years, Fisher-Price is known for making childhood more fun through its playful and educational toys for infants, toddlers and preschoolers. Those famous toys, like the Rock-a-Stack and the Xylophone, are now available for the furry pet in need of play, interaction and comfort.

PetSmart and Fisher-Price designed the collection to support a healthy, happy puppy or dog who is playful at heart. Items aim to target specific developmental needs with teething, calming and interactive toys that support a growing pup.

“Pet parents will do anything for their pets, and we are increasingly providing them with more humanized products and services. This one-of-a-kind collection is giving them the chance to be the very best dog mom or dad,” said Kristin Shane, Senior Vice President and Chief Merchandising Officer at PetSmart. “This new and exciting partnership provides a nostalgic and fun way for pet parents to engage with their pets through toys reminiscent of the ones they grew up playing with and loving.”

The full PetSmart Fisher-Price Pets collection can be found in stores and on PetSmart and includes the following iconic toys:

• Sound Bites: The classic Fisher-Price Xylophone has new twists: the instrument’s keys are bone-shaped and the toy is made of soft materials to keep a puppy occupied and soothed. The soft and cuddly plush toy also is preset with everyday household noises, like doorbells and alarm beeps, to help normalize those sounds for dogs.
• Attack-A-Stack Chase & Toss Toy: The iconic Rock-a-Stack ring toy has become an ultra-fun toy for pups. Rings can be removed from the rope holder and tossed or rolled around and the rope doubles as a tug toy. Like its human counterpart, the stackable rings encourage different ways to play and interact, encouraging mental and physical activity.
• Pull Along Rocket: This childhood favorite has become a rope toy with fabric tails to tease dogs’ prey drive for added mental stimulation and fun.

For more information on PetSmart’s new and exclusive Fisher-Price collection, including ways to shop, visit PetSmart.