September 15, 2022

PetSmart and Warner Bros. Consumer Products Inspire a World of Pure Imagination with an All-New Willy Wonka Collection

PetSmart, in partnership with Warner Bros. Consumer Products, is providing dog parents and their pups a chance to find their own golden ticket with the launch of an all-new Willy Wonka collection. Developed by Fetch for Pets, the exclusive collection is available now in PetSmart stores nationwide and online. Apparel and toys based on iconic characters and moments from the beloved “Willy Wonka & the Chocolate Factory” film that has charmed generations of audiences come to life in an all-new way in this collection. Dogs and their parents can now immerse themselves in the spectacular story of Charlie Bucket with a golden ticket plush toy, an Everlasting Gobstopper toy, Oompa Loompa and Willy Wonka apparel and more.

“We’ll do anything for pets, and one of our favorite ways to do that is by giving pets and their parents magical moments they can enjoy together,” said Kristin Shane, Senior Vice President and Chief Merchandising Officer at PetSmart. “Our new Willy Wonka collection is the perfect way for pet parents to find their own golden ticket, experiencing this beloved story with their furry family member in a new way.”

The full Willy Wonka collection at PetSmart includes:

To celebrate the new Willy Wonka collection, PetSmart Doggie Day Camps will host Howl-O-Ween at Wonka’s*, a one-day-only Wonka-themed Doggie Day Camp experience on Oct. 27. This ultimate play date will immerse dogs into the playful world of Willy Wonka. For an additional $10 with any PetSmart Doggie Day Camp reservation, playdate participants will receive a plush golden ticket take-home toy, a dog-friendly treat bag, a photo in front of a custom Willy Wonka backdrop and doggie ice cream.

For more information on the exclusive Willy Wonka collection and Howl-O-Ween at Wonka’s, available only at PetSmart, visit PetSmart.

*Howl O’ Ween at Wonka’s playdate is available with your paid day of play. Add the Ultimate Playdate to your pup’s day of play for an additional $10 and receive an exclusive Willy Wonka take-home toy and a dog-friendly treat bag. Doggie Day Camp is available at select store locations. Space may be limited. Pet age, health  and vaccination requirements apply. Breed restrictions apply. At the sole discretion of PetSmart, some pets may not be permitted.


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