April 9, 2024

PetSmart Celebrates Launch of New Loyalty Program with Ultimate Form of Loyalty: Tattoos

A recent survey uncovered that 49 percent of pet parents have, or know someone who has, a tattoo they regret. However, a majority of those with regrets would not regret a tattoo of their pet,* which is why PetSmart is celebrating the launch of the new Treats Rewards loyalty program with the ultimate form of loyalty — tattoos.

Beginning today, pet parents ready to show their loyalty to their companions can apply to replace a tattoo they regret with one of their pet, courtesy of PetSmart.** If a pet parent has already made the ultimate commitment and has a tattoo of their pet, PetSmart will celebrate their loyalty with an upgrade to VIPP status (Very Important Pet Parent), the highest tier of the new loyalty program.

“We’re celebrating all the foot – and paw – prints that our pets leave on our hearts and the love and loyalty their parents show them,” said Bradley Breuer, vice president of loyalty and CRM at PetSmart. “Tattoos are the ultimate form of loyalty, but we know that sometimes the thing you thought you’d want to commemorate forever turns out to be…not so forever. So, we’re turning regrets into pets because we know you’ll never regret a reminder of your pets’ unconditional love.”

There are three ways all loyal pet parents can participate, now through April 30, 2024:

  1. Share a photo and story of a regretted tattoo and the pet that will inspire the cover up tattoo at PetSmartTattooRedo.com. Winners of the tattoo cover up contest will receive a consult with Alium Tattoo Studio, plus the cost of travel to Los Angeles and accommodations for their session with one of Alium’s tattoo artists.**
  2. Upload a photo of existing pet tattoos at PetSmartTattooRedo.com to be awarded VIPP status in the Treats Rewards program (and to see adorable pet tattoo pictures).***
  3. Download the PetSmart app for a tattoo-themed photo frame for all to use and celebrate their love and loyalty to their pets.

PetSmart’s new Treats Rewards program is designed to make life with pets even more rewarding. With more than 67 million loyalty members, the upgraded program will give pet parents more rewards than ever before. Free to join, the new program includes:

  • New Tiers: Member, Bestie and Very Important Pet Parent (VIPP) tiers offer pet parents more ways to earn based on how much they spend.
  • More Personalized Perks: All members will get hyper-personalized offers and activations, plus current program benefits they already know and love such as early access to sales and new products, members-only in-store pricing, a free gift on their pet’s gotcha day or birthday and more.
  • Special Service Benefits: Members will be rewarded for engaging in services with a new Salon Reward Certificates program, savings on Doggie Day Camp and more.
  • More Rewards for Giving Back: All member donations to PetSmart Charities will be met with 2x Treats Rewards points, rewarding pet parents for giving back to pets in need.

“Our customers told us they wanted a rewards program that’s easy-to-understand, seamlessly integrated into their shopping experience and personalized just for them,” added Breuer. “The new PetSmart Treats Rewards program offers more ways to engage, save and discover the extraordinary value that comes from being part of the program. Through our new program, we’re deepening our connection with pet parents and bonding over our shared love of pets.”

To explore PetSmart’s new Treats Rewards program and to join for free, visit PetSmart.com or download the PetSmart app to check tier status and activate offers.

*The PetSmart Pet Tattoo Regret Survey was conducted via a PN View survey fielded by Big Village among a sample of 928 US adults 18 years of age and older who have ever had a pet in their household. This survey was live on March 4-6, 2024.

  • Nearly half (49 percent) of pet parents have or know someone who has, experienced tattoo regret.
  • A majority (58 percent) of pet parents with tattoo regret don’t think they’d regret getting a tattoo of their pet.

** NO PURCHASE NECESSARY. The PetSmart Treats Rewards Tattoo Redo Contest is sponsored by PetSmart LLC. Open to legal residents of the 50 United States and D.C. who are 18 years of age or older and the age of majority in their jurisdiction of residence as of the date of entry. Begins at 12 p.m. ET on 4/9/24 and ends 11:59 p.m. ET on 4/30/24. Void where prohibited. Prize restrictions apply. For complete Official Rules, visit PetSmart Tattoo Redo.

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