PetSmart Expands Premium Pet Nutrition Offerings Through Exclusive Partnership with Edgard & Cooper
PetSmart is expanding its premium pet nutrition offerings through an exclusive partnership with General Mills to launch Edgard & Cooper, one of Europe’s fastest growing premium pet food brands, in its stores across the US and online here.
Widely loved by more than 1 million pets across Europe, Edgard & Cooper’s full dog portfolio — made with fresh meat recipes, zero meat meal and whole fruits and vegetables — is available in the US now, meeting pet parent demand for more from their pet’s food, both in quality and ethics.
This partnership further positions PetSmart to meet the growing demand for premium, real-ingredient, functional nutrition options at a time when many pet parents are more mindful than ever about what they feed their pets. Data from the American Pet Products Association revealed that pet parents are increasingly interested in foods that go beyond basic nutrition, with 54 percent of dog parents and 47 percent of cat parents showing interest in premium pet food options.
“People have become more mindful about what they eat, and as a result, we are seeing pet parents become more conscious of what goes into their pets’ bowls too,” said Erika Tervelt, vice president of consumables merchandising at PetSmart. “We are committed to meeting these needs with more innovative and quality pet food options. Partnering with General Mills to bring Edgard & Cooper into PetSmart stores expands our selection of premium natural food and makes it easier for pet parents to find pet nutritious options that meet the highest standards.”
Edgard & Cooper’s fresh take on pet nutrition features dry and wet food, plus treats, made with real, fresh protein like chicken, venison and duck, combined with nutritious fruits and vegetables. Products include ingredients that aid digestion and promote healthy and shiny coats for dogs of all breeds and ages.
“Launching Edgard & Cooper in the US through our exclusive PetSmart retail partnership is a pivotal moment for the brand,” said Nicole Ayers, business unit director for growth accelerators, North America Pet, General Mills. “We’re excited to introduce American pet parents to Edgard & Cooper’s nutritious recipes made with real, recognizable ingredients — the same approach that has resonated so strongly across Europe. Together with General Mills’ scale and PetSmart’s reach — plus our digital-first, social-led marketing approach — we’re excited to bring a new standard of premium pet nutrition to households nationwide.”
Find Edgard & Cooper’s premium offerings in-store at PetSmart and browse the full selection online here.