PetWise Introduces Strategic Rebranding, New Product Innovation and New Leadership at Global Pet Expo 2024
PetWise, formerly Worldwise, an industry leader in solution-based pet products, will make its new brand debut at this year’s Global Pet Expo in Orlando, FL, March 20-22. PetWise will host Global Pet Expo 2024 attendees and pet lovers at Booth #2614, showcasing its industry-leading brands and pet product essentials in travel, fun, safety, rest, play, treats and more. The PetWise strategic rebranding was announced last fall and Global Pet Expo 2024 will serve as the industry’s first view of the company’s new look. Additionally, PetWise will introduce the new Chief Executive Officer, Mac Tillman, who joined last month.
Tillman will be joined by outgoing CEO and newly appointed PetWise Board of Directors member Kevin Fick, along with PetWise leadership and category experts, at the company’s annual GPE Media/Press and Influencer Event, scheduled for Wednesday, March 20, at 3 p.m. ET. The event will happen at PetWise Booth #2614 and will be hosted in partnership with Propel Communications.
Wednesday’s Media Event is open to GPE 2024 attendees, influencers and media guests, who have a chance to meet Mac Tillman and learn about the company’s mission to drive long-term growth and continue the healthy brand growth and product innovation retailers and customers have come to expect from PetWise. Guests will also have a chance to experience two of the company’s most significant strategic programs of 2024: the introduction of Treatly, PetWise’s new pet treats and chews brand and the latest product updates and innovations from Sherpa, the industry’s leading provider of pet travel solutions.
Treatly—Following PetWise’s acquisition of Pet Factory in 2022, the company began immediate development of a new chews and treats brand, informed by consumer needs, tapping into Pet Factory’s 35-year legacy of category expertise and leveraging the Mundelein, IL-based best-in-class manufacturing and distribution facility. The result of this work is Treatly, a fun and engaging new brand featuring a rich selection of pet chews and treats made from time-tested, all-natural, high-quality ingredients and crafted using the highest human-grade food standards. Treatly’s entire catalog will be on display at Global Pet Expo 2024 and is available for purchase now.
SHERPA® – An industry-leading pet travel brand that delivers on its promise to pets and pet parents: Safe Travels. Near and Far. SHERPA will showcase its latest products, including the complete premier pet travel line, designed for pet parents seeking safety, comfort and convenience for everything from a walk around the block to a trip around the world. The pet travel category has grown exponentially as more consumers include their pets in their daily lives and day-to-day activities, from air travel to going around town.
- Sherpa® Luxe Tote™ Fashionable Pet Carrier with Plush Drop-in Liner, Tan, Medium
- Sherpa® Trek Tote™ 2-in-1 Pet Backpack & Tote for Cats & Dogs, Gray, Medium
- Sherpa® Out & About™ 2-in-1 Pet Car Booster Seat & Carrier, Gray, Medium
To help make Global Pet Expo a memorable experience for all attendees, PetWise has teamed up with New York-based artist Zac Crawford (IG @theartistzac). Attendees who visit PetWise’s Booth #2614 will have a chance to receive a free canvas tote bag featuring a custom illustration of their pet. Attendees can scan a QR code at the PetWise booth, upload an image of their pet and then pick their custom illustrated tote back at a special PetWise booth located on the south concourse by Entry B. These gifts will serve as a great keepsake to enjoy throughout the show and back at home, courtesy of PetWise.