By Nature will be available exclusively through Phillips’ distribution centers located in Pennsylvania, Michigan, Indiana, Ohio and Iowa. Phillips will pre-book for the food line at the beginning of August.
“By Nature, a premium pet food brand, is positioned exclusively for the independent pet channel,” said Elizabeth Thibodeua, SVP of Merchandising and Marketing for Phillips Pet Food & Supplies. “Phillips understands the competitive challenges that independent retailers face in today’s environment. A high-quality product, backed by channel exclusivity, differentiates the assortment of our independent retailers and drives traffic to their stores.”
By Nature is exclusive to independent retailers for a minimum period of 12 years. The line will not be available through online, big box or large chain retail outlets.
BrightPet Nutrition Group, one of the leading makers of natural, super-premium pet food brands, has launched the new dog and cat line with nutrient-rich formulas in sustainable packaging to support independent retail chains nationwide.
The premium By Nature line was created using an advanced nutritional blend of premium proteins, superfood ingredients and probiotics called SUPERFUSION. According to officials, this combination of super foods boosts pets’ immune systems and provides antioxidants that are good for the eyes, kidney and liver. These ingredients have shown promise in improving body and brain function, providing anti-inflammatory benefits, helping prevent heart disease, improving digestion, balancing glandular functions and enhancing the animal’s skin and coat.
“Our By Nature assortment was created for pet parents who want a simple and effective approach only nature can provide,” said Matthew Golladay, President of the Ohio-based BrightPet Nutrition Group. “Through holistic nutrition, By Nature helps pets get the most out of each meal so they can live the healthiest and fullest life possible. We are pleased to partner with Phillips Pet Food & Supplies to bring this premium brand to the market.”