Phillips Pet Foods & Supplies Partners with Petz to Deliver Fraud-Proof Digital Offers, Reward and Frequent Buyer Programs

Phillips Pet Food & Supplies, a leading pet product distributor serving the independent pet channel, has announced an exclusive partnership with Petz, a marketing and technologies company that has developed a consumer app that revolutionizes the way content is published, distributed and redeemed on mobile devices.

Petz distributes targeted, relevant incentivized content from manufacturers and retailers, directly to their “pet-centric” community. The app includes the ability to create and publish several types of fraud proof digital offers and incentives that can be redeemed by any participating retailer, in-store or online. Educational content and lively consumer contests are made possible via its integrated social media platform.

“The pet industry has needed a simple, quick and fraud proof solution that delivers coupons and offers directly to pet parents. Phillips is eager to share Petz with our manufacturers and retailers, and we are confident they will be as impressed as we are with all it has to offer,” said Jessica Farina-Morris, VP of Marketing & Merchandising for Phillips Pet Food & Supplies.

A pioneer in mobile marketing, Petz had their first version release under the name Petz Mobile in 2013. In 2019, Cook Holdings I, LLC, acquired Petz Mobile. A Virginia based company, Cook Holdings has a portfolio of companies focused on the betterment and growth of the pet industry. With significant investment and support, Petz has been completely redeveloped from the ground up. It has not only evolved into an app but is making its return with this cutting-edge consumer-based marketing solution for the pet industry.

Through the coming weeks, Phillips will work with Petz to facilitate the enrollment of manufacturers into the Petz ecosystem prior to the full launch to retailers nationwide.