Independent Pet Partners (IPP), Pet Business magazine’s 2022 Retailer of the Year recipient and parent company to omni-retail brands Chuck & Don’s, Kriser’s, Loyal Companion and Natural Pawz, is celebrating “Cat World Domination Day” (June 24) by announcing […]
Ruff Dawg is a division of Jefferson Rubber Works (JRW) started in 1975. They made a rubber disc that was used for water aeration for waste water treatment. During breaks the employees would use these discs as “Frisbees” – and toss them back and forth . These turned out to be Ruff Dawg’s first product – called the K-9 flyer – in 1998. We now have a full line of “throw & retrieve” rubber dog toys. All of Ruff Dawg’s products are made in the USA by JRW in our manufacturing facility in Worcester, MA. In 2015 our engineers, while working on a project for the Auto industrial, came up with the formula that after testing and refining gave Ruff Dawg the ability to manufacture our current line of Indestructible dog toys that comes with a lifetime guarantee, the first product in the line was the BALL. Since then we have increase that line to 5 products, 2 sizes per product. We have sold hundreds of thousands of these units and have only replaced ½ of 1%. The guarantee is from us – the manufacturer. If a consumer has a voracious chewer and destroys one of these Indestructible Guaranteed products, they just deal with us – and we will replace the toy.
Minimum Advertised Pricing Policy/Agreement Effective January 1, 2018, a Minimum Advertised Price (MAP) on all Ruff Dawg (RD) products will be in effect. International accounts must reflect pricing as translated into their local currency. Ruff Dawg has been building a brand of strong recognition and a high perceived value since 1998. By not adhering to the established Minimum Advertised Price (MAP) a reseller can have a dramatic effect of diminishing or detracting from the perceived value of the Ruff Dawg brand and its products. The internet, with its worldwide impact, has the possibility to cause great harm to any companies’ products, if they are advertised at prices that will eliminate any legitimate retail competition. Our MAP pricing policy is intended for consumers to purchase from other resellers based on loyalty and customer care expectations. Therefore, if Ruff Dawg agrees to allow your company to sell its products, you will need to agree and abide by the following requirements and restrictions.The MAP policy shall work under the following guidelines:The Minimum Advertised Price for any RD product shall not be less than 20% below the current Manufacturer’s Suggested Retail Price (MSRP) as published on the RD price sheet. MAP pricing is established by RD and may be adjusted by RD at its sole discretion.
The MAP for all RD products shall be no more than the MSRP provided in the Ruff Dawg Price Sheet.
The MAP policy applies to all advertisements of RD products in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, television, radio, and public signage.
The MAP policy is not applicable to:
Any in-store advertising that is displayed only in the store and not distributed to any customer(s) outside of their store.
Any email newsletters sent to your customer database.
The inclusion in advertising of free or discounted products (whether made by RD or another manufacturer) with a product covered by the MAP policy would be contrary to the policy if it has the effect of discounting the advertised price of the covered product below the MAP.
If pricing is displayed in other than a brick and mortar retail store, any strike-through or other alteration of the Minimum Advertised Price is prohibited.
MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the dealer’s retail location or over the telephone. RD dealers and sales representatives remain free to sell these products at any price they choose.
MAP does not establish maximum advertised prices. All dealers and sales representatives may offer RD products at any price in excess of the MAP.
RD’s MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised or listed for the products is not less than MAP.
Dealer agrees to hold all trademarks and copyrights of Ruff Dawg as the property of Ruff Dawg and use advertising materials provided by GlassDharma in an authorized manner only.
Intentional or repeated failure to abide by this policy will result in termination of dealership or sales representatives. RD does not intend to do business with dealers or sales representatives who degrade the image of RD and its products. It is RD’s sole discretion whether or not to provide prior notice or issue warnings before taking any action under this policy.
Amazon.com and Other Auction Web Sites Policy:
“Buy it Now” options must be listed at a price equal to MAP or greater.
For auctions the reserve and/or opening bids must start at MAP without a “Buy it Now” option.
Best Offer Auctions Are Not Allowed.
Negotiated Contracts: From time to time it may be explicitly approved by Ruff Dawg in writing to sell certain RD products at below MAP pricing. The discount amount and length of time will be determined at the time of this approved promotion by Ruff Dawg.
RD may run a sale from time to time and in such case the MAP will be the same as the sale price on those particular items and on those particular dates. RD will send out a notice in advance with details of the special.
Sales representatives of RD products will supply a copy of the RD MAP policy to any new or existing reseller to be filled out, acknowledged and returned to RD. This form shall be signed and returned to RD and in doing so, will bind the reseller to abide by the MAP and reseller requirements spelled out in this document.
MAP Agreement Confirmation This MAP policy has been established by Ruff Dawg to help ensure the legacy of RD as a top producer of Pet Products and to protect the reputation of its name and products. The MAP policy is also designed to ensure dealers and sales representatives have the incentive to invest resources into services for RD customers. Please indicate your understanding of this policy and your willingness to abide by its terms and conditions by signing and listing the name of your company below.Agreed to by:Company name: ________________ Any and all other names by which this company operates (including names used on Chewy, Amazon, etc: ________________________________________________________________ Principal name printed: _______________ Principal Signature: _______________ Date signed: _______________ Dealer Address: ______________________________ Dealer City/State/Postal Code: ______________________________ Phone: _______________ Email: _______________ Website URL: _______________ If in agreement with this policy then please fill out the requested information and sign it. You may fax the 3rd page to: 508-798-2675 or you may scan the 3rd page and email to: email@example.com. IMPORTANT: As of January 1st 2018, no shipments will be made to any wholesaler or distributer without having completed this form and returning it to Ruff Dawg.
Aloha Natural Pet Supply
Independent Pet Supply
VP Sales and Marketing
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K9 JR Flyer