PSC Partners with HowGood to Drive Change in Pet Food Industry
The Pet Sustainability Coalition (PSC) has announced a partnership with HowGood, an independent research company with the world’s largest sustainability database for products and ingredients.
This partnership will allow PSC members to make data-driven decisions on ingredient sourcing and formulations to reduce carbon emissions across their supply chain. HowGood’s carbon footprinting model has been verified by the Carbon Trust, is aligned to global sustainability and climate reporting frameworks and is compliant with enterprise data security standards including the Greenhouse Gas Protocol, CDP, GRI, TCFD, ISO and Science Based Targets.
“We are thrilled to be HowGood’s primary partner within the pet industry,” said Jim Lamancusa, Executive Director of the Pet Sustainability Coalition. “Data is essential in order to make the best decisions on ingredient sourcing, new product development and product formulation. Partnering with HowGood will allow PSC to help our members understand the environmental impacts of each ingredient they source to make the best decisions for their business. I want to thank five of our members Fera Pets, Petcurean, Natoo, Mfiber and Earth Animal for supporting PSC on this platform so all members can have access.”
HowGood performs product—and ingredient-level sustainability assessments across eight key metrics: greenhouse gas emissions, blue water usage, biodiversity, soil health, labor risk, land occupation, animal welfare and processing. The breadth and depth of their assessments allow for insight into decarbonization opportunities and industry benchmarking.
“Data granularity is so important and one of the key drivers behind this partnership,” said Allison Reser, Director of Sustainability and Innovation with PSC. “With HowGood, we don’t just see the generalized impact of an ingredient, we can drill into the specific sourcing location, certifications and more. We are especially excited to see regenerative ingredients in the database and look forward to using this tool to measure the positive impact of responsible sourcing in the pet industry.”
“Partnering with the Pet Sustainability Coalition will bring sustainability transparency to the pet food industry at an unprecedented scale,” said Michael Streitberger, Head of Partnerships at HowGood. “We’re looking forward to supporting PSC’s 200+ members in bringing sustainability to the forefront of their sourcing, formulation and marketing efforts through data-driven decision-making.”
The Pet Sustainability Coalition advances business through profitable environmental and social business practices. Founded in 2013 by eight companies, PSC now serves more than 200 member companies in 18 countries worldwide across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals and report on their achievements. Learn more at Pet Sstainability.