On August 7, Pura Naturals Pet announced the addition of a line of fleece blankets to its organic pet wellness and grooming product line. Luster Loft Fleece Blankets can be embroidered with paw prints and/or a pet’s name.
Pura Natural Pet said the machine-washable blanket, which is ultra-soft and has medium pile, is ideal for dogs that shed as it has a unique blend of fiber and knit construction, and easily removes dog hair with the brush of a hand.
Beth Sommers, President and Chief Merchandising Officer said, “These soft-touch blankets are perfect for fourth quarter holiday gift-giving or for the family who is welcoming a new puppy or adopting a four-legged family member. We’re proud to align with a US factory of committed artists and craftsmen that’s been established since the early ’60s. You can feel the difference in the quality and your pets will love the comfy softness.”