On October 5, 2018, Pura Naturals Pet received the international LUX award for Best Organic Grooming, USA. The LUX Award is organized by European specialty lifestyle magazine LUX Life, that features the world’s most internationally renowned brands.
The award recognizes corporations in fast emerging markets that are at the forefront of cutting-edge technology and drive sales by inspiring their customers and building brand loyalty.
Beth Sommers, Pura Naturals Pet President & Chief Merchandising Officer said, “We’re thrilled to be recognized internally and receive a LUX Award for our entire brand as a whole. The fact that they have distinguished a category for organic pet care in the US says a lot of how globally the trade looks to the US to further support organic pet wellness.”