Purina Beggin’ Dog Treats Celebrates Classic Ad with Limited-Edition Collection for Dogs & Humans
I smell bacon… BACON, BACON, BACONNN! To pay homage to its iconic commercial released in 1989, Beggin’, the treat dogs ‘go bonkers for,’ announced its new, nostalgic collection of branded merchandise giving humans and pets the opportunity to proudly – and literally – wear their love of bacon-y goodness on their sleeves.
The brand’s first merchandise line of 2023 includes vintage-inspired crop-tops and T-shirts for humans and their bacon-loving pups, as well as hair scrunchies, dog leashes and collars and even a special fanny pack where dog lovers can carry packages of Beggin’ dog treats. The collection ranges from $2.89 – $14.89 to commemorate the commercial’s 1989 launch.
“People consistently search online to watch the now 34-year-old, retro Beggin’ ad, so we wanted to bring it back to life in a unique way that bacon-loving dogs and humans can enjoy,” said Tim Brunt, Brand Manager at Purina. “And while it’s been years since the ad aired, Beggin’ has stood the test of time and taste, because it is made with real bacon and includes real meat as the No. 1 ingredient.”
In addition to the new merchandise, dog lovers can also recreate the retro Beggin’ ad using the new Beggin’-themed “Vintage Commercial” AR filter available on Instagram. Pet parents can use the selfie camera to show themselves going bonkers for Beggin’ or flip the camera to the worldview mode to sniff around for treats like the original commercial.
To bring the limited merch collection and AR filter to life, Beggin’ teamed up with influencers like Zach Kornfeld. Zach Kornfeld is a video producer and founding member of The Try Guys, an American online entertainment group and media production company which produces content for their YouTube channel. The Try Guys are known for testing a wide range of activities that are humorous and thought-provoking. Those who visit Zach and his dog, Bowie, on Instagram, will also have a limited opportunity to get a little something extra when they visit Shop Beggin!
To shop the new vintage-inspired collection from Beggin’, visit Shop Beggin.
To find more information about Beggin’ visit, Purina.