Kadenwood, LLC, a leading consumer seed-to-shelf CBD company, announced today the launch of a new pet-specific brand, Purity Preferred, in partnership with established organic food and beverage brand Purity Organic. Purity Preferred is the first of several planned collaborations and marks the first entry by both brands into the pet care space.
Purity Preferred was created with canine and feline well-being at the forefront of the development process and formulated using a blend of Kadenwood’s proprietary Broad Spectrum CBD oil and active anti-inflammatory ingredients Moringa Oil and Krill Oil. Purity Preferred Hip & Joint CBD Oils also feature Copaiba, an essential oil known to help reduce symptoms of arthritis. The two benefit-focused formulations — the other is a calming oil — are available in a range of potencies, allowing pet-owners to select a product to suit their needs based on the size of the pet.
“Kadenwood’s industry-leading innovation and quality standards have allowed us to create formulas worthy of the Purity name. We built the brand from the ground up, with safety and efficacy in mind,” said Cristina Weekes, President of Kadenwood Pet. “The launch of Purity Preferred ensures our consumers’ pets have access to the same quality CBD as our Kadenwood brands, in a range of products that allows pet owners to choose a personalized potency to meet their pet’s needs.”
The Purity Preferred brand will be led by Cristina Weekes, President of Kadenwood Pet, who brings more than a decade of pet category experience and 20 years of leadership in the CPG space. In addition, Scott Link will join the Kadenwood Pet team as VP of Sales, bringing nearly three decades of consumer products sales, marketing and management experience with leading CPG organizations. Focused exclusively on the pet space for the last 10 years, Scott’s experience also includes retail sales, trade marketing and distribution channel development across Pet Specialty, Independent Pet, Food & Drug, Mass Market, Club and Natural sectors.
“We’re excited to bring the benefits of our industry-leading CBD to an entirely new category with the launch of Purity Preferred,” said Erick Dickens, CEO and co-founder of Kadenwood, LLC. “Cristina and Scott are veterans in the pet care space and were able to ensure we developed a line of quality products that meet real consumer needs, reflecting our commitment to maintaining trust and transparency in the CBD sector along with the standards of wellness associated with the Purity brand.”
Purity Preferred Hip & Joint CBD Oil and Purity Preferred Calming CBD Oil are available now.