Putting Animal Welfare First: Campfire Treats Adds Certified Humane Dog Treats
All-natural dog treat manufacturer Campfire Treats is further expanding its range of farm animal welfare-certified products by also introducing Certified Humane dog treats.
Campfire Treat’s new product line will initially consist of 15 different Certified Humane dog treats and chews, including single-ingredient beef jerky and Hearty Bites™ training treats, both available for purchase now. Additional farm animal welfare-certified products will be launched throughout the year.
Consumers are demanding better quality of life for farm animals. Three out of four Americans are concerned about how animals raised for food are treated. Nearly 90 percent of pet food shoppers are willing to switch to brands with higher welfare standards for the animal-derived ingredients that go into their products.
“With this addition of Certified Humane products, we are proud to offer our animal-loving customers in total more than 20 welfare-certified dog treats and chews – one of the largest selections in the country” said Marko Wittich, President & Co-Founder of Campfire Treats.
The Certified Humane Raised and Handled ogo assures consumers that all meat-based ingredients in a product come from producers that meet precise, objective standards for farm animal treatment. These standards include that animals are never kept in cages, crates or tie stalls. Animals also must be able to express their natural behavior. For example, chickens must be able to flap their wings and dust bathe. Pigs must have ample space to root around.
“Shoppers are demanding higher welfare standards from the food they buy — even for their pets,” said Certified Humane Executive Director Mimi Stein. “We were happy to work with Campfire Treats to make sure their products come from farms and ranches that prioritize responsible animal practices, backed by the scientific community.”
Proving the stringency of the standards required to earn the Certified Humane label, it is one of the very few farm animal welfare certification programs considered meaningful by leading animal welfare groups like Compassion in World Farming and the ASPCA (The American Society for the Prevention of Cruelty to Animals), through its Shop With Your Heart program.
“We applaud Campfire Treats’ continued commitment to farm animal welfare that gives pet owners welfare-certified alternatives aligned with their compassion for animals,” said Nancy Roulston, Senior Director of Corporate Policy & Animal Scientist, ASPCA Farm Animal Welfare. “Like most of the meat, eggs and dairy consumed by people, almost all pet food is made from animals who spent their lives confined in inhumane conditions on factory farms despite widespread public concern. Incorporating the Certified Humane standards into Campfire Treats’ product offering means shoppers have even more options sourced from higher-welfare farms and ranches.”
“Certified Humane is one of the best indicators of a higher welfare animal product. Compassion in World Farming applauds Campfire Treats for obtaining this certification, proving its dedication to building a transparent and more humane food system. Through this achievement, we hope other pet food companies will follow Campfire Treats’ leadership in creating a more humane food system for all animals,” said Anna Sostarecz, US Food Business Manager for Compassion in World Farming.
“Unfortunately, pet food packaging is often plastered with meaningless claims and images of happy farm animals aiming to ‘humane wash’ products which are in reality made from conventional (not animal welfare-certified) proteins. We therefore recommend our customers to always look for credible third-party certifications, such as Certified Humane or Global Animal Partnership (G.A.P.), when shopping for food and treats for their four-legged family members,” said Marko Wittich, President & Co-Founder of Campfire Treats.