Radio Systems Corporation (PetSafe) acquires Motivation Design LLC (Kurgo)
Radio Systems Corporation, parent company of the PetSafe Invisible Fence and SportDOG brands, recently announced had acquired Motivation Design LLC, maker of Kurgo pet products. The acquisition was finalized Oct. 18, 2018.
Kurgo makes innovative, highly functional and easy-to-use pet travel products. “The acquisition of Kurgo will enable Radio Systems to expand our reach to customers seeking adventure outside their home,” said Willie Wallace, CEO of Radio Systems Corporation. “Our customers tend to focus on spending more quality time with their pets, which includes bringing their dog on outdoor adventures with them. The Kurgo product portfolio helps to keep dogs safe during outdoor excursions. This acquisition will enable us accelerate the expansion of our travel and access category which we began in 2017 with the acquisition of SolvitTM and help us better serve our customers. Kurgo’s passion for adventure pet products is also in sync with the PetSafe brand’s mission to help pets and their owners live happy lives together,” Wallace said.
Kurgo co-founder Gordie Spater said, “We are excited about this new chapter for Kurgo products. We take our work personally and each product we create solves a real need to help more people enjoy time outside their house engaged with their dog. We are proud of the fact that our gear helps dogs to be a central part of family adventures and outdoor travel. With the expanded scale of Radio Systems Corporation, we’re looking forward to seeing how Kurgo products will impact more families’ lives.”