RAWZ Promotes Luis Raya to Key Account Manager for USA and Canada

RAWZ Natural Pet Food has promoted Luis Raya to Key Account Manager for the USA and Canada, a new role that reflects his outstanding contributions to the company and RAWZ’s continued commitment to strengthening its presence across North America.

Raya joined RAWZ in 2016 as Sales Manager and brings more than 25 years of pet industry experience to his new position. In this role, he will lead the development and execution of sales strategies that drive profitable growth, identify and cultivate key account partners and build strong relationships with existing strategic accounts. He will also plan and implement strategic promotional campaigns to boost growth and foster stronger customer connections.

“Since joining our team, Luis has been instrumental in expanding RAWZ’s presence within the independent pet specialty channel,” said Janet Scott, Owner of RAWZ. “His deep industry knowledge, strong distributor relationships and passion for purpose-driven work make him the perfect leader to help elevate our key account strategy and support ongoing brand growth.”

Prior to joining RAWZ, Raya held senior sales and management roles at Nature’s Logic, WellPet and Nutro Pet Products. Through the years, he has developed a reputation for leading successful teams, pioneering innovative distribution strategies and delivering results that exceed expectations. He is bilingual and brings specialized expertise in category management, new business development and partner engagement.

In line with RAWZ’s mission, which donates 100 percent of profits to cat and dog rescues, service dog programs and research supporting spinal cord and traumatic brain injuries, Raya has fully embraced the company’s values and commitment to making a positive difference through pet nutrition.

To learn more, visit RAWZ Natural Pet Food.