April 29, 2020

Rayne Clinical Nutrition Launches New Program to Support Small Vet Practices

Rayne Clinical Nutrition has introduced a new program, Partners in Nutrition, to provide participating veterinary nurses, assistants and other staff with support including supplemental income and free continuing education during the COVID-19 pandemic.

The incentives, which are provided either in the form of free food for their pets or as a monetary stipend, will continue through Oct. 31.

“The vast majority of veterinary practices are privately-owned small businesses that, even during normal times, operate on very slim profit margins,” says John Phelps, CEO of Rayne Clinical Nutrition. “COVID-19 protocols are only exacerbating the issues and practices aren’t able to invest in staff and client education, technology, and even hours of operation. The bottom line is knowing that these financial hardships could negatively impact the care and wellbeing of pets.”

With in-person checkups not possible in many cases, veterinary practices have turned to their online pharmacies to help their clients and their pets. “Vets are doing right by their clients by providing competitive pricing, convenient auto-ship and home delivery,” says Phelps. “In return, pet owners can help keep their community veterinarian in business by ‘buying local’ for their pets’ food and medications. There has never been a better time to support your local veterinarian.”

“These folks are the lifeblood of the pet health industry,” said Phelps. “They are working inside a profession born out of love for animals and not necessarily the need for financial success. We feel Partners in Nutrition is Rayne’s way of doing our part for the profession, for practices, and for pets.”

Rayne also supports veterinary practices and their clients through discounts and free shipping for home delivery subscriptions, and by sharing a portion of the revenue with the pet owners’ local veterinarian or veterinary specialist. For veterinary practices and professionals interested in Partners in Nutrition, please visit www.rayneclinical.com/pinregistration to sign up.

Subscribe to Pet Insight