Redbarn Pet Products, a leading manufacturer of premium pet food, treats and chews, reports this week that the company has surpassed 10 million YouTube channel views in one year, reflecting its successes in leveraging social media.
All the views are from a product video series starring real animal talent and the company’s most popular product categories, including Bully Sticks, Filled Bones and Antlers.
The most popular video, with more than 7 million views on YouTube, is the Filled Bone product video featuring a German Shepherd puppy as an “office dog.” While the shepherd admits he enjoyed his days of napping, squirrel chasing and running in circles, he became a ‘9-5er’ for the Redbarn Filled Bones. Each video puts a spotlight on the unique features and benefits of Redbarn’s food, treats or chews, helping pet parents learn more about the nutritional benefits of their products in an entertaining way.
“As a family-owned business who credits our 20-plus years of success to relationship building, we hoped these educational and entertaining videos would be an effective way to build deeper relationships with our pet parents,” co-founder of Redbarn, Howie Bloxam, said. “We couldn’t be happier the videos are resonating so well and look forward to releasing more in the future.”
With 20 videos now available and more in the works, these videos are part of Redbarn’s continued commitment to not only manufacture safe, quality treats, but to also educate the pet community on the importance of feeding treats and foods with health-promoting, energy-boosting benefits.
To watch all 20 videos featuring dogs and cats, visit Redbarn’s YouTube page.