Scenthound Appoints Josh Lyon as Chief Operating Officer Amid Rapid National Expansion
As the pet industry continues to soar, Scenthound announces its next brand milestone with the appointment of Josh Lyon as Chief Operating Officer (COO). As the leading dog wellness franchise experiences rapid growth, Lyon is focused on scaling operational excellence by creating clarity, structure and conditions that drive franchisee success and allow Scenthound to continue to thrive at all levels.
About Josh Lyon:
- Lyon has been an integral part of the Scenthound team for the past four years, most recently serving as the brand’s Vice President of Operations and brings more than 15 years of senior administration and operations management experience to the team.
- With a background in the fitness industry, Lyon has spent years building and scaling membership-driven brands, holding leadership roles with TITLE Boxing Club and serving as advisor to several emerging concepts at Franworth. He is an expert in developing systems that drive efficiency, consistency and member satisfaction, demonstrated during his time at Hertz, where he launched and led a new concept under the company’s Firefly brand.
- As a Certified Franchise Executive (CFE) and a current Scenthound franchisee, Lyon brings a unique dual perspective, understanding both the franchisee experience and how to best support it.
- Beyond his operational experience, Lyon is a passionate supporter of Scenthound’s mission to make essential dog wellness services accessible and routine, which is a driving force behind his focus on accelerating the opening of new Scenters in key markets across the country.
“Scenthound is growing fast, and it’s growing with a clear and compelling purpose,” said Lyon. “What excites me most is not just the pace of our expansion but the values that drive it. I’m eager to continue this journey with a mission-driven organization that is making a meaningful difference in the lives of dogs and their families.”
With routine hygiene contributing to a dog’s overall health, Lyon’s leadership is instrumental in expanding Scenthound’s reach and making dog wellness services more accessible. It also plays a crucial role in educating pet parents on the importance of routine, preventive care.
“For the past four years, Josh has played a key role in driving the rapid growth of our brand,” said Tim Vogel, Co-Founder and CEO of Scenthound. “His operational expertise and dedication to our vision will be instrumental as we continue to set the new standard in dog wellness.”
As category creators, Scenthound is changing the conversation from reactive to proactive care and defining a new narrative for an entire industry segment. The success of the dog wellness concept has not gone unnoticed as Scenthound recently made its debut on the prestigious Entrepreneur Franchise 500 list for 2025. Scenthound also ranked on Inc. 5000’s 2024 list of the fastest-growing private companies in America for the fourth year in a row and was a finalist of South Florida Business Journal’s 2023, 2024 and 2025 Business of the Year award.
To learn more about the brand, visit Scenthound or follow the brand on Instagram and LinkedIn. To find out more about franchise opportunities, visit Scenthound.