April 18, 2023

SHEBA Introduces Perfect Portions Wet Kitten Food

The SHEBA brand has expanded its portfolio with SHEBA PERFECT PORTIONS Wet Kitten Food.

Available in 2.64-ounce trays, the new SHEBA Kitten comes in two flavors – Savory Chicken and Delicate Salmon – and can be found nationwide in-store and online at major retailers such as Amazon, Chewy, Walmart, PetSmart and more.

“We know the power that cats hold over their people,” said Jean-Paul Jansen, Vice President Marketing, Mars Petcare. “The SHEBA brand puts cats at the heart of everything we do. With the expansion into this new kitten product line, we’re continuing to create premium offerings to build a lifelong bond between cats and their owners from the start.”

SHEBA Kitten offers a line of entrees crafted with real, quality chicken or fish in a soft, easy to chew loaf texture. Pet parents will find a sense of relief knowing they are providing delicious and healthy mealtimes with their kitten by serving 100 percent complete and balanced nutrition through this new product line. It supports a healthy immune system, strong bones and growing muscles, promotes healthy brain development with DHA and is enriched with vitamins, minerals and essential nutrients for growing felines.To celebrate the brands’ expansion into the kitten life stage, the SHEBA brand is launching a new integrated marketing campaign rooted in the insight gathered in a recent SHEBA brand survey that one in four cat owners are allergic to cats and still can’t resist. The ad creative spotlights what we all know – that cat parents will do anything for their kittens.

For more information on SHEBA PERFECT PORTIONS Wet Kitten Food and the brand’s full portfolio of products, visit Sheba.

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