Gimborn USA is introducing an indulgent and healthy set of treats for cats and dogs under the brand Simply Kind Hearted, set to launch two treat lines in July: Squeezables, which are premium oil-based lickable cat and dog treats and crunchy cat treats called Munchables.
In addition to treats, cat milk replacement is a part of the portfolio, including a larger size to support breeders and shelters. Simply Kind Hearted offers 18 recipes: from Digestive Care to Skin & Coat and from Multi-Vitamin to Vitality.
Gimborn brands have been familiar with European pet parents for more than 160 years. Simply Kind Hearted was crafted to meet the needs of the North American pet parents and their pets.
“Pet parents are being more conscious about what they feed their pet every day. I am so excited to launch a brand that cares about the holistic health of my pet and is fun and delicious at the same time,” said Christine Kirby, Marketing Director.
Simply Kind Hearted Squeezables can be served in three primary ways: directly from the tube, by hand or on food as a topper. Munchables can be mixed with food or fed directly. All products are non-GMO and the majority of the line has no sugar added. All treats are intended for daily use, preventive health and are fortified for optimal nutrition – varieties are made with essential vitamins and nutrients such as malt, zinc, taurine and L-carnitine.
Consumers can find Simply Kind Hearted on Amazon and at their local pet specialty store starting in July.