Smalls Hires Jeff Werner as Eastern Regional Sales Manager

Smalls, a leader in gently cooked fresh cat food, has welcomed Jeff Werner as Eastern Regional Sales Manager. With more than 20 years of pet industry experience, Werner has a proven track record of driving sales growth, fostering customer relationships and developing strategic partnerships within the ultra-premium pet food space.

Werner joins Smalls after serving as a Strategic Account Manager at Open Farm, following a tenure as Vice President of Sales at The Honest Kitchen. His deep industry expertise make him a valuable addition to the Smalls team.

“I joined Smalls because they are the leader in the cat-centric gently cooked category,” said Werner. “Being part of a company committed to innovation and high-quality nutrition for cats ensures I’m contributing to something meaningful and impactful. The opportunity to educate our retail partners on a different and better way to feed cats is something I relish, and I look forward to spreading the Smalls message.”

Brian Oost, Head of Retail at Smalls, said, “We are thrilled to have Jeff join us as the Eastern Regional Sales Manager! I’ve always admired the impact Jeff has made with other super-premium brands, and the experience and knowledge he brings to Smalls will make us a much stronger team. We have incredible momentum built already, and Jeff is the ideal person to help take us to even greater heights!”