Smalls, the Nation’s First Cat-Only Fresh Food Brand, Partners with Phillips Pet Food & Supplies to Further Expand Distribution Nationwide

Smalls, the category-defining fresh food brand made exclusively for cats, continues to build more national retail expansion through its newest distribution partnership with Phillips Pet Food & Supplies. This collaboration with Phillips strengthens Smalls’ ability to reach independent pet retailers across key regions, making its high-quality, fresh nutrition more accessible to cat parents nationwide.

Founded in 2017, Smalls has redefined feline nutrition by focusing solely on cats—delivering minimally processed, human-grade meals formulated to meet their unique dietary needs. As demand for premium, species-appropriate nutrition continues to grow, this partnership enables Smalls to expand its presence while supporting the independent pet channel.

Through Phillips Pet Food & Supplies, Smalls will launch distribution from two strategic warehouse locations: Lansing, Michigan, and Sacramento, California. The Lansing, MI facility will serve as a central hub serving pet retailers in 14 states throughout the Midwest and central U.S., including North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Michigan, Illinois, Indiana, Kentucky, West Virginia, and Ohio. Additionally, the Sacramento, California, warehouse will support distribution across the Western region, including California, Nevada, and Arizona.

“Expanding with Phillips Pet Food & Supplies is an important and very exciting step in our continued retail growth,” said Brian Oost, Senior Director of Retail at Smalls. “The long-standing relationships that Phillips has with so many trusted independent pet retailers make them an ideal partner as we work to bring fresh, high-quality nutrition to more cats and their families across the country.”

Jessica Morris, Chief Sales and Marketing Officer at Phillips Pet Food & Supplies, added, “Our focus is on helping independent pet retailers stay competitive by bringing them differentiated, high-growth brands that meet evolving consumer expectations. Smalls represents a powerful opportunity in the fresh, cat-specific nutrition space—one that aligns with where we see the category heading. By adding Smalls to our network, we’re giving retailers access to a premium, high-demand offering while continuing to support their ability to deliver expertise, personalization, and trusted service to pet parents in their communities.”

This expansion marks another milestone in Smalls’ 2026 growth strategy, focused on increasing accessibility while maintaining its mission to improve the health and well-being of cats through better nutrition.

For more information about Smalls and its product offerings, please visit www.smalls.com or contact meow@smalls.com. Retailers interested in carrying Smalls can connect with Phillips Pet Food & Supplies at www.Phillipsfeed.com.