SmarterPaw Welcomes Mike Bateman as National Director of Independent Sales for US and Canada

SmarterPaw, LLC, makers of award-winning brands Meowijuana and Doggijuana, has announced that Mike Bateman has joined the leadership team as SmarterPaw’s National Director of Independent Sales for the US and Canada.

Bringing 10 years of sales, distribution and leadership in the pet industry, Bateman’s experience and established retailer relationships will help the sales operations serving pet specialty retail partners.

Before joining SmarterPaw, Bateman served as the Director of Operations at Huxley & Kent, a leading companion pet toy company, was the Chief Operating Officer and co-owner of Green Coast Pet and was the National Sales Officer at Dog for Dog. During these tenures, he successfully led the companies’ sales and marketing efforts, resulting in significant growth and expansion. His extensive experience in sales, marketing and operations makes him the perfect fit for SmarterPaw and its growing portfolio of award-winning brands.

In his new role, Bateman will collaborate with the internal team, the partners at the Mello Group and other key distribution partners such as Burlo, Phillips and VSI, among many others, to grow SmarterPaw’s brands and footprint. His proven track record of building strong relationships and driving sales will be instrumental in expanding our reach and increasing our market share.

“We are thrilled to have Mike join our team as the National Director of Independent Sales for the US and Canada,” said Scott Ragan, Managing Partner and CEO of SmarterPaw.”Mike’s passion for the pet industry and impressive background make him the ideal candidate to lead our independent pet channel sales efforts. We are confident that his contributions will help us achieve our continued growth and expansion goal in 2025 and beyond.”