Southeast Pet partnership expands Petix’s Southeast US Distribution

On March 13, 2019 Petix, the manufacturer of WizSmart All Day Dry Premium Dog Pads, announced its rapid US expansion with a new Southeast Pet partnership. “We are thrilled to team up with an extraordinary partner like Southeast Pet,” said Krister Holm, General Manager of Petix. “It’s very exciting to know that with this opportunity, we will be able to offer our brand to hundreds of new retailers across the Southeast, expanding product availability to millions of potential new consumers,” Holm said.

WizSmart experienced exceptional growth during the last six months with the addition of Frontier, Pet Food Experts, Newco and now Southeast Pet. This new venture will help accelerate the company’s rapid growth by making the product available in 45 states, serving 10 of millions of pet owning households.

Pete Cooper, VP Sales and Marketing for Southeast Pet, said, “WizSmart is focused on the success of our independent pet specialty retailers while also being eco-friendly. This made it an easy decision and a great fit for Southeast Pet.” He added, “We’re very excited about this new partnership and are looking forward to producing healthy margins in this category for our retailers with a truly innovative product of the highest quality.”