CEO Marc Atiyeh told Forbes the intent behind the e-commerce portion of the website is to serve as a trusted voice amidst the vast amount of pet products and pet foods available. Pawp.com would only carry products it has vetted and currently offers same-day delivery in New York City (where it is based) and two-day delivery nationwide.
However, the main focus of Pawp.com is to become a destination for pet owners to connect with the service provider(s) they seek, whether it is a veterinarian, a groomer, a walker or a pet sitter.
Pawp.com has a database of providers across the country with basic listing information and the ability for a pet owner to schedule an appointment. According to Forbes, the providers don’t currently pay to be listed on the site, but at some point, the company aims to collect a fee for bookings done through the site, a la Open Table.
To further personalize a pet owner’s visit, the site asks permission to access their veterinarian’s health certificate and collects other data including a pet’s age, breed, vaccination history and allergies to create a pet passport. Pawp.com can then further curate optimal products and services for the customer.