March 8, 2023

Steve Rossiello Joins CANOPHERA as Business Development Manager

CANOPHERA, LLC has hired Steve Rossiello as Business Development Manager.

Rossiello joins the CANOPHERA team with more than 23 years of experience in management, sales, marketing, manufacturing, logistics and distribution throughout varied CPG industries such as pet foods (fresh and dry), cleaning supplies, cutlery and more.

In his role as Business Development Manager for CANOPHERA, Rossiello will expand upon CANOPHERA’s growth, offering a great level of customer support while serving the company’s growing number of independent pet retailers across the US.

Launching with “The Original” all-natural wood CANOPHERA Wood Chews, sustainably made from caffeine-free coffee wood, the company is launching new categories of products at Global Pet Expo 2023 (Booth #1858) to offer a more diverse, long-term and sustainably sourced chew product offering such as Briar Roots, Grade A Antlers and Split Antlers and Sheep Horns.

Rossiello said, “I am eager to utilize my experience and relationships to help make the CANOPHERA brand a household name to pet parents and retailers alike, from the Western USA to across the globe. Awareness is key because every pup deserves to be treated to one of our chews to help provide entertainment and health benefits.”

Rob Johnson, President of CANOPHERA LLC, said, “Steve is a dynamic addition to our US sales team to help strengthen relationships with retailers and distributors about CANOPHERA and provide an exceptional level of customer service and attention. We want all of our customers to learn about the benefits and feel confident in giving CANOPHERA products to pets because of our unwavering global commitment to quality, sustainability, safety, health and fun.”

From its initial launch in 2012, CANOPHERA went from a small company to Europe’s leading producer and distributor of natural wood dog chews and now supplies these wood chews to almost 20 countries in Europe. Now with more than a million products sold, CANOPHERA’s ever growing team has continued that momentum and success for the United States and Canada.

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