Superior Farms Pet Provisions, creator of all-natural, wholesome pet treats Made in the US from 100 percent lamb, beef, turkey, pork or venison meat, announced the addition of two new dog treats: Beauty Stix and Beauty Springz, which contain up to 75 percent collagen. The new high-protein treats are made from corium, the bottom layer of beef skin, for an innovative chew that is both longer lasting and more digestible than rawhide, and a potent natural source of supplemental collagen that supports healthy joints, skin and coat. The treats will launch online and in stores this spring.
“After veterinarians expressed concern about the digestibility of rawhide several years ago, we were determined to identify an alternative,” said Ken Wilks, VP of Sales for Superior Farms Pet Provisions. “After two years of research and development, we’ve identified the deepest layer of beef skin as the solution for this concern and learned more along the way about how corium is an affordable natural source of whole collagen. While most consumers today understand the benefits of collagen, they may not realize that it has proven benefits for their furry friends as well.”
Beauty Stix and Beauty Springz will launch in Spring 2020 and will retail at pricing comparable to the natural treat category leader bully sticks. Superior Farms Pet Provisions’ Beauty Stix and Beauty Springz are easily digestible yet still high in protein. Beauty Stix will be a straight stick dog treat while Beauty Springz will provide a twisty option for small paws. Like all Superior Farms Pet Provisions, Beauty Stix and Beauty Springz are all natural, grain-free, gluten-free, and contain no artificial colors, flavors or fillers. All treats and chews are made with 100 percent lamb, beef, turkey, pork, or venison produced in the US.