SUPERZOO 2025 Nears Sellout as Buyers Seek What’s Next in Pet Wellness, Tech and Nutrition
SUPERZOO 2025 organizers report this week that they are nearing a show floor sellout, marking its largest event in its 75-year history. Taking place August 13–15 at Mandalay Bay Convention Center in Las Vegas, SUPERZOO 2025 arrives at a critical moment for pet retailers facing shifting consumer priorities, increasing pressure to differentiate and demand for smarter, more strategic product assortments.
According to Cleveland Research’s Spring 2025 Pet Industry Update, retailers are contending with a bifurcated market, growing demand for premium and value products and a spike in cat ownership that is driving new approaches to merchandising and product development. SUPERZOO provides a timely, solutions-focused environment where buyers can navigate these trends in real time.
“Retailers aren’t just looking for products—they’re looking for the right products to move their business forward,” said Mike Karsting, Senior Vice President of World Pet Association. “SUPERZOO is built to deliver exactly that: fresh ideas, standout assortments, and the high-value supplier connections that build a better business. And while e-commerce is essential, our industry knows that true innovation is best discovered and vetted in person. That is the experience SUPERZOO is built to deliver.”
Retailers Turn to SUPERZOO for Timely Solutions
The 2025 show floor will host more than 1,100 exhibitors—including a record 474 first-time participants and 713 returning brands—reflecting the industry’s continued investment in in-person engagement. Exhibitors span every major category, from functional nutrition and tech-enabled convenience to grooming, wellness, and sustainable care. More than 1,000 products will make their debut at the show.
A significant portion of this innovation comes from the show’s record-breaking contingent of first-time exhibitors, making SUPERZOO a critical discovery zone for the industry’s next generation of brands. This year’s floor reflects where the market is moving, with an increased focus on pet health, wellness, and enrichment.
A Strategic Business Hub for Buyers
Buyers attending SUPERZOO do more than browse. In 2024, 72.5 percent placed orders during the show, and 94 percent reported purchasing from a supplier they discovered onsite. With nearly a quarter of attendees managing purchasing budgets exceeding $1 million, the show is a vital opportunity for serious product discovery, comparison and relationship-building.
The event’s urgency is matched by scale: as of this announcement, the show floor is close to capacity. Spanning more than 350,000 square feet, the show floor offers a vibrant, interactive marketplace to evaluate products, meet directly with suppliers and build assortments aligned with current and future trends.
Beyond Product Discovery: A Full Industry Experience
The business value of SUPERZOO extends far beyond the show floor. This year’s programming creates multiple touchpoints for inspiration, networking and skill-building, including:
A new Retailers and Emerging Brands networking event at Swingers Mini Golf on August 13
A reimagined education program with sessions on AI-driven marketing, digital strategy, and emerging technologies
Expanded lounges throughout the show floor designed for spontaneous connections
Daily meet-ups sponsored by WPA partners like Pets+, Pet Boss Nation and IndiePet
Free Show Floor Talks featuring live demos and fast insights into trending business topics
“Every detail of SUPERZOO 2025 was built around the realities retailers are facing right now, and we can’t wait to celebrate this milestone 75th anniversary with them,” added Karsting. “We’re bringing them the brands, products, people and ideas they need to compete and succeed in today’s market.”
Registration is available here. Badges include access to the show floor, with optional education add-ons available. For the latest news and announcements, follow SUPERZOO on Facebook, Instagram, and LinkedIn.