Target Announces Limited Edition Collection for Pets and Pet Lovers
Target Corporation has announced The Cuddle Collab, its first exclusive collection for pets and pet lovers. Designed through the eyes of real pets, the collection of more than 180 pieces is inspired by six social media “fur-fluencers” with items starting at $3 and ranging from matching accessories for dogs, cats and humans, to plush toys, flavorful treats and unique home décor. The Cuddle Collab collection is available to view today on Target.com and will be shoppable beginning Saturday, Sept. 21, on Target.com and in most Target stores while supplies last.
“We know shoppers turn to Target to help them care for their families and for millions of people — including 70 percent of Target guests — pets are family,” said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines. “The Cuddle Collab is all about celebrating our pets and it’s a fun way to extend our design expertise to the entire family — pets and the people who love them.”
The Cuddle Collab
Within the collection, consumers will find trending apparel and accessories, including cozy sweatshirts, hats and charms to complete any fall look. The assortment features matching accessories for humans and their pets, including a custom charm bar that lets guests create a matching necklace and collar for them and their pet. Home products include stylish pet beds, modern cat houses and condos, pet figurine bookends and exclusive Stanley items, such as bowls and tumblers. A large variety of innovative toys and games for pets, plus treats in new seasonal flavors and foodie favorite donuts and cookies are also a part of the assortment.
Meet the “fur-fluencers”
The Cuddle Collab is one of Target’s most unique design partnerships to date — inspired by six dogs and five cats who live in the spotlight as “fur-fluencers” on social media. Partners include therapy pups Ellie and Emma; modern cats Zelda, Titus and Brave; foodie dog Popeye; pup fashionistas Ghost and Wren; self-care loving Maple Cat; and dog and cat best friends Baloo and Pan, who together boast more than six million followers on Instagram alone.
Every product in the collection is infused with their stories, personalities and favorite activities — from hiking adventures to playing with sneakers — with each “fur-fluencer” collaborating to create their own themed capsule collection of products within the assortment. Learn more about the fur-fluencers and The Cuddle Collab.