On Sept. 25, 2018, Petco announced it had appointed Tariq Hassan as its new Chief Marketing Officer. Hassan, who has worked with Pepsi, Gatorade, Frito Lay, Coors, Mars, Emirates, Cadillac, Mercedes-Benz, Johnson & Johnson and Visa, has more than 20 years of experience in global marketing.
“Tariq is a talented and proven leader with an extensive and impressive background helping world-class global brands harness and leverage insights in order to build lasting relationships with their customers,” said Petco CEO Ron Coughlin. “I’m confident his vision, leadership, consumer understanding, incredible communication skills and experience will have an immediate impact on the organization as we continue to transform our business,” Coughlin said.
“I’m thrilled to be joining the Petco team to continue to build our powerful brand to engage pet parents in our mission to partner with them every step of their pet’s life journey,” said Hassan. “During this pivotal time in the retail industry, we have a tremendous opportunity to focus our marketing, leveraging customer data and insights, to tap into the powerful relationship between people and their pets, create unique experiences and support them in ways that will ensure our success into the future,” he added.
He holds an honors bachelor’s degree in international political science and philosophy from the University of Western Ontario and a master’s degree in integrated marketing communications from Northwestern University. He will be based at the company’s National Support center in San Diego and will report directly to Coughlin.