TEMPTATIONS is expanding its offerings to mealtime with the new TEMPTATIONS Dry Cat Food. The new dry cat food, available exclusively at Walmart, includes crunchy and creamy pockets mixed in the dry kibble. The brand is also releasing a new treat product called TEMPTATIONS™ TENDER FILLS™ treats, expanding the flavor offerings of their TEMPTATIONS™ Creamy Purrrr-ée treats and introducing a new brand platform.
“Our TEMPTATIONS brand has an established history of irresistibility, with a loyal feline fanbase that loves TEMPTATIONS treats. We hear from cat parents all the time about how much their cats go crazy for them, so the natural next step was to bring that same delicious appeal to mealtime,” said Jean-Paul Jansen, Vice President, Marketing, Mars Petcare North America. “Cats can sometimes be hard to please, but we love them for it. Part of being a cat parent is trying to earn the approval of your cat, and we know the new TEMPTATIONS Dry Cat Food will help break down that cool cat exterior and allow a new and unique way for cats and their parents to bond.”
Not only does TEMPTATIONS Dry Cat Food come in four flavors – Tasty Chicken, Seafood Medley, Tempting Tuna & Chicken and Block Party BBQ – it also provides 35 essential nutrients and is made with high-quality protein to help support healthy muscles.
“The new TEMPTATIONS Dry Cat Food gives our customers a new way to experience a brand they already love,” said Kaitlyn Shadiow, Vice President, Merchandising, Pets, Walmart. “TEMPTATIONS treats have always been a favorite in the pet aisle at our stores and online, and we know our cat parent customers will be thrilled to be the first to try this new product for their feline friends.”
TEMPTATIONS Dry Cat Food will be sold exclusively at Walmart, online and at more than 4,000 stores nationwide, starting this month. Cats can get their paws on their new favorite dry food in 3.15-lb bags for $5.98 and 13.5-lb bags for $14.98. Product availability will expand to additional retailers in the fall of 2023 to bring the new product to even more cat parents nationwide.
Making it easier for cats and their owners to share in even more fun, playful bonding moments, the TEMPTATIONS brand is also expanding its treat offerings with a new product called TEMPTATIONS TENDER FILLS treats and two new flavors of their TEMPTATIONS Creamy Purrrr-ée treats.
- NEW TEMPTATIONS TENDER FILLS treats are a unique new product with an open pocket design that allows cat parents to see the dual texture. Crunchy on the outside with double the creamy filling vs. TEMPTATIONS Classics, these treats are made with real meat and come in three flavors – Roasted Chicken, Grilled Salmon and Seared Tuna.
- The TEMPTATIONS Creamy Purrrr-ée treats will now be available in two new flavors – Beef Liver and Cheese. Currently available in Chicken, Salmon and Tuna flavors, TEMPTATIONS Creamy Purrrr-ée treats are creamy cat treats that deliver delicious flavors cats love in the perfectly soft texture they can’t get enough of. It can be served conveniently as a snack, given by hand for playful bonding or used as an extra-special cat food topper to make mealtime even more fun.
To learn more about TEMPTATIONS Dry Cat Food, TEMPTATIONS TENDER FILLS treats, TEMPTATIONS Creamy Purrrr-ée treats and the brand’s full range of products, visit Temptations Treats.