The Wires Launches PawWire, New B2B2C Marketplace Platform
The Wires is unlocking new shopping potential and customer feedback loops for pet owners and pet brands with the launch of its newest B2B2C platform, PawWire. Featuring pet brands from around the world, PawWire’s unique interface greets consumers with a curated selection of brands in The Edit. Each time the app is opened, new brands appear and by tapping on a brand, consumers swipe to like or pass on a product, similar to popular dating apps.
The PawWire launched this week at the 2024 Consumer Electronics Show Showstoppers media event at the Bellagio Hotel.
In addition to helping pet owners discover the best new brands and products for their pets, PawWire uses its rich data sets and data science capabilities to enable consumers to navigate the breadth of products available, providing an inspiring and more personalized product discovery experience. PawWire builds on the success The Wires has had connecting the consumer with emerging and established brands in the fashion and beauty spaces, with the FashWire and GlossWire platforms.
PawWire will continue to add new brand to the platform on a regular basis, creating opportunities for owners to spoil their pets and indulge them in the finest of global goods. Current product categories on PawWire include Beds + Furniture; Bowls + Feeders; Cleaning Supplies; Clothing; Collars; Harnesses + Leashes; Crates, Gates + Containment; Flea + Tick; Food; Grooming; Health + Wellness; Pharmacy; Toys; Training + Behavior; Treats. In addition to swiping The Edit, consumers can shop by product category, type of pet, special daily deals, featured brands and country of origin. PawWire also offers brands and consumer users a private social media feed to post and interact on within the platform.
“PawWire unleashes the power of technology to strengthen the bond between owners and their pets while building invaluable bridges between brands and their consumers,” said Kimberly Carney, The Wires Founder and CEO. “PawWire puts tail-wagging deals, exclusive offers and a wide range of pet essentials right at consumers’ fingertips.”
“The Primalvore brand continues to grow organically, but we have not executed a full-scale marketing campaign to date,” said CEO Don Hensely. “We do, however, understand the need to activate a proper marketing strategy, and we believe partnering with PawWire will be a win for us in that column.”
“People love their pets, sometimes more than the humans in their lives, and they will spare no expense when it comes to caring for and pampering their furballs and other pets,” said Amanza Smith, PawWire Advisory Board member and star of Netflix’s Selling Sunset. “PawWire was the next natural extension for The Wires because there is such a huge market for pets and people already spend so much time scrolling pet videos and photos on social media – why not give them a better way to shop for pets too?”
PawWire was founded in Seattle in 2023 and is owned by The Wires Platforms, Inc. (The Wires). Learn more about PawWire on social media channels on Facebook and following on Instagram, LinkedIn and TikTok.