Three Dog Bakery Debuts Brand Refresh, New Logo & Packaging
Three Dog Brands, a leading manufacturer of humanized dog treats, is debuting an updated visual brand identity featuring a refreshed Three Dog Bakery logo and elevated packaging design—crafted to better showcase the brand’s joyful spirit and commitment to treats that truly live up to the word treat.
Rooted in extensive consumer and shopper research, this visual update strengthens and sharpens the brand’s presence on shelf while honoring the beloved elements pet parents already know and love. The refreshed look is designed to communicate Three Dog’s distinctive “humanized treat” ethos more clearly and irresistibly, all while making the brand easier to shop.
What’s New?
The Logo: The new Three Dog Bakery logo retains the brand’s signature bone shape, now enhanced with a more contemporary feel and a touch of playful personality that reflects the joy at the heart of the brand.
The Packaging: With vibrant updates that highlight taste appeal and fun—like custom product windows shaped like the treats themselves—the new design brings even more shelf impact. Key legacy features, such as the iconic purple awning (a nod to the original bakery storefront), remain proudly in place to connect past and present.
“This is the true visual expression of how our loyal pet parents perceive the Three Dog brand,” said Marella Oviedo, Chief Marketing and Innovation Officer for Three Dog Brands. “We see this as a brand evolution—not a revolution—that brings our joy and quality to life in a way that’s both meaningful and memorable. We’re excited to give this new look the spotlight it deserves, both online and in stores nationwide.”
The first product to showcase the refreshed branding is Bark’n Crunch! Chicken Chips, the brand’s successful expansion into the meaty dog treat segment. The rest of the Three Dog Bakery portfolio will begin rolling out in the new packaging over the coming months.
Retailers, buyers, media, influencers and industry partners can see the new look in person at SUPERZOO 2025, Booth #2938, Aug. 13–15 in Las Vegas.
For more information about Three Dog Brands’ product portfolio and drool-worthy people-inspired treats visit threedog.com or @threedogbakery on social media.