March 25, 2025

Three Dog Bakery to Unleash Five New Dog Treats at Global Pet Expo 2025’s New Product Showcase

Three Dog Bakery, a leader in humanized dog treats, will unleash five new pup-approved treats at Global Pet Expo’s New Product Showcase: Three Dog Bakery Bark’n Crunch!, Ultimate Celebration Cake Bites, Mini Carob Chip Cookies, Pupino’s Pizza and Wicked Lick’n Crunch!.

The New Product Showcase at Global Pet Expo 2025 is a destination for industry-leading buyers, influencers, media, retailers and more from all over the world that seek the latest and greatest in pet. These five new Three Dog Bakery products show off a continued dedication to creating fun, drool-worthy treats crafted with love and real ingredients:

  • Three Dog Bakery’s Bark’n Crunch! Chicken Chips – Made from 100 percent chicken, Three Dog Bakery’s new Chicken Chips are high protein treats for dogs. Their innovative dehydrated technology makes these irresistible for pups. Bark’n Crunch! comes in Original Chicken and Chicken & Cheese Flavors. Available on Amazon in May 2025.

Bark’n Crunch! Chicken Chips-Original Chicken (4 oz)

Bark’n Crunch! Chicken Chips-Original Chicken (8 oz)

Bark’n Crunch! Chicken Chips-Original Chicken (15 oz)

Bark’n Crunch! Chicken Chips-Chicken & Cheese (4 oz)

  • Three Dog Bakery’s Ultimate Celebration Cake Bites – Building on the success of Three Dog Bakery’s Birthday Confetti Lick’n Crunch! and the groundbreaking launch of Ultimate Celebration Cake Mix last summer, Three Dog Bakery continues to innovate to help pet parents celebrate special days and everyday moments with their beloved pets.

Ultimate Celebration Cake Bites

■ MSRP: $4.99

■ Date available to retailers/wholesalers and consumers: March 2025

  • Three Dog Bakery’s Mini Carob Chip Cookies draw inspiration from the beloved classic chocolate chip cookie. Now available in a convenient snack size, these little bites are perfect for little pups or big dogs who love to snack. Baked in the USA, these cookies use real ingredients and are free from artificial flavors. This latest innovation continues the brand’s commitment to making pup-friendly versions of the treats humans love.

Mini Carob Chip Cookies

■ MSRP: $5.99

■ Date available to retailers/wholesalers and consumers: April 2025

  • Three Dog Bakery’s Pupino’s Pizza in MARGrrrita Pizza recipe, Three Dog Bakery’s own thin-crust version of the classic Margherita pizza. Easily broken into mini pizza slices, this pup-approved pizza is crafted with real ingredients, such as cheese, tomato, basil and oregano. Pupino’s Pizza treats deliver a tasty and crunchy treat crafted for the four-legged friends always begging for a slice of their parent’s fresh pie.

Pupino’s Pizza in MARGrrrita Pizza

■ MSRP: $14.99

■ Date available to retailers/wholesalers and consumers: Fall 2025

  • Three Dog Bakery’s Wicked Lick’n Crunch! is the latest addition to the brand’s iconic line of sandwich cookies. Wicked’s crunchy golden vanilla cookies and green vanilla-flavored crème join for a spellbinding combination. All treats and no tricks, these cookies are crafted with real ingredients and free of artificial flavors. Just in time for you pup’s Howl-o-ween get-togethers!

Wicked Lick’n Crunch!

■ MSRP: $5.99

■ Date available to consumers: September 2025

■ Must order by April 3

“Every year, our innovation team sniffs out inspiration from local bakeries, supermarket aisles and even our own cookie jars looking for those totally irresistible flavors we just have to share with our four-legged family members!” said Marella Oviedo, Chief Marketing and Innovation Officer at Three Dog Bakery and proud dog mom to Australian Labradoodle, Bailey. “From celebratory birthdays and gotcha days to Halloween and even enjoying high protein treats in a fun way, we believe there’s no occasion not worth sharing with your dog. We’re thrilled to help pet parents share more of their favorite flavors with their pups as we debut these five new tail-wagging treats at Global Pet Expo 2025!”

Three Dog Bakery treats are available nationwide at Amazon, Walmart, Target, PetSmart and other retailers nationwide.

For more information about Three Dog Bakery’s new product launches and treats inspired by your favorite desserts, snacks, flavor combinations, festive holiday treats and more, contact threedog@threedog.com. Retailers interested in merchandising opportunities with Three Dog Bakery can contact 800-487-3287.

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