July 31, 2025

Three Dog Brands Welcomes Craig Mickey as New Chief Sales Officer

Three Dog Brands, a leading manufacturer in humanized dog treats, announces the appointment of Craig Mickey as its new Chief Sales Officer (CSO). Mickey succeeds Jerry Dear, who will retire at the end of 2025 after more than a decade of leadership and service. Dear will work closely with Mickey to ensure his successful transition.

Mickey brings more than 20 years of commercial leadership experience, including senior roles at Mars and with a private equity-backed pet food manufacturer. His track record of driving revenue growth and leading strategic opportunities for expansion makes him exceptionally well-suited to help lead Three Dog Brands to continued growth in the marketplace.

“We are thrilled to welcome Craig to the Three Dog pack,” said Kristi Ross, CEO of Three Dog Brands. “His extensive and diversified experience, grounded in building high-performing sales teams and strong partnerships with customers, will be instrumental in driving accelerated growth and strengthening our position as the leader of humanized pet treats.”

“I am excited to step into this role and build upon the incredible foundation the team has created,” said Mickey. “Three Dog Bakery’s people-inspired treats have a one-of-a-kind legacy and loyal community. I look forward to expanding our retail presence and continuing to bring joy to dogs and their humans nationwide.”

As Three Dog Brands continues to innovate and grow in the dog treat space with Three Dog Bakery-branded treats, Mickey’s appointment reinforces the company’s commitment to growth, quality and delighting pet parents.

For more information about Three Dog Brands’ new product launches and treats, visit Three Dog or @threedogbakery on social media.

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