Tractor Supply Company Celebrates 500th Project Fusion Store
Tractor Supply Company has completed the 500th store in its Project Fusion initiative, a remodel effort that creates a more contemporary customer experience. To mark the occasion, Tractor Supply will host neighbors at a celebration on Dec. 3 at its store in Thompson’s Station, TN.
Project Fusion outfits new stores and retrofits existing Tractor Supply stores with an improved layout for convenient and accessible shopping, including a Customer Service Hub with upgraded digital tools and an expanded assortment of apparel, tools, hardware, pet food, animal feed and more. As part of the initiative, some stores have added a new Garden Center with an expansive assortment of lawn and garden products, while others now offer a self-serve pet wash station or an on-site veterinary clinic.
“We have more customers shopping with us than ever before as people have embraced and adopted living Life Out Here,” said Hal Lawton, President and CEO of Tractor Supply. “Project Fusion is a crucial part of our strategy to offer the products customers want in an easy-to-shop, digitally-enhanced format. Completing 500 Fusion stores is a significant achievement, and we are excited to celebrate with our team members, customers and neighbors in Thompson’s Station.”
The Project Fusion Store 500 event will take place from 10 a.m. to 2 p.m. at the Thompson’s Station store, located at 4709 Traders Way, with a ribbon-cutting and guest speakers. Guests will also have the opportunity to participate in an in-store Tractor Supply scavenger hunt to win prizes.
The Thompson’s Station Tractor Supply remodel includes a new Garden Center that carries top brands like Scotts Miracle-Gro and Bonnie Plants and features an expanded assortment of annuals and perennials, shrubs and decorative plants, fruit trees, vegetables and herbs as well as pots, planters, fertilizer, soil and gardening hand tools. The store also has an enhanced floor plan with revamped floors, Customer Service Hub and new mobile devices that allow team members to seamlessly check customers out on the spot, receive and fulfill online orders and notify customers when their order is ready for pickup. Furthermore, the Thompson’s Station Tractor Supply has expanded its Carhartt merchandise selection, offering a Carhartt “store-within-a-store” format featuring twice the amount of workwear products.
Tractor Supply is commemorating the milestone for posterity with a 10×10 canvas mural that will be gifted to the town of Thompson’s Station. A live muralist will be on-site at the event to capture the history of Tractor Supply and its relationship with Thompson’s Station through art. The mural will be the first in a series the retailer plans to roll out across the country.
“For 17 years, our store has served the Thompson’s Station community as a destination for expert advice and premium quality products that help our customers care for their farms, animals, gardens, yards, pets and households,” said Store Manager Naomi Imgrund. “The Project Fusion remodel has improved our ability to do so. We feel very fortunate to celebrate this exciting milestone at our store.”
To learn more about the Thompson’s Station store, visit Tractor Supply