August 24, 2020

Tractor Supply Company Expands Pet Product Offerings with Victor Super Premium Pet Food

Tractor Supply Company welcomes the Victor Super Premium Pet Food (Victor) brand into its lineup of quality dog foods. After introducing one of Victor’s top-performing products, Hi-Pro Plus, to all stores in July, Tractor Supply is the first nationwide retailer to carry a variety of formulas within the highly requested dog food line.

“Tractor Supply knows dogs are more than pets; they are family. We are excited to add Victor to our array of pet food because the brand is known for its high quality and high standard of ingredients pet owners want for their dogs,” said Nicole Logan, Vice President, Divisional Merchandise Manager at Tractor Supply. “From puppies to adults and from active sporting dogs to less active pets, you will find a Victor formula that is designed specifically for the nutritional needs of your dog.”

Victor Super Premium Pet Food is a nationally recognized dry dog food offering a complete and balanced diet. Every bag of Victor kibble is produced in Victor’s own Texas-based facility and features a proprietary blend of four core ingredients – selenium yeast, mineral complexes, prebiotics and probiotics – which work together to support the metabolism, digestion and immune defense system. Victor tests its kibble multiple times a day through various stages in the production process as part of their quality management and food safety programs.

“Victor’s history is rooted in creating super premium pet food at a common-sense value,” said Greg Cyr, CEO and President of Mid America Pet Food, the producer of Victor. “We see this as a natural partnership for us, and we’re very excited to be bringing Victor to Tractor Supply as we look to help support the loyal companion that’s always by your side through high-quality nutrition you can feel good about.”

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