Tractor Supply Names Champion Petfoods a Top 2024 Vendor Partner
Tractor Supply Company, which also owns and operates Petsense by Tractor Supply, has announced its top vendor partners for 2024. The company recognized the vendors during its annual Partnership Conference, held on Aug. 27-29 in Nashville. Companies were selected based on factors including collaboration, service and commitment to providing quality products that support Life Out Here.
“At Tractor Supply, we are fortunate to have exceptional partners who enable us to provide our customers not only with the best products for Life Out Here but also the knowledge and support to help us deliver on our promise to be legendary,” said Seth Estep, chief merchandising officer at Tractor Supply. “We are grateful to all of the vendor partners who went above and beyond to help us achieve another record-breaking year and are proud to recognize them with these awards.”
This year, Stanley Black & Decker earned the top honor of Company Partner of the Year for its commitment to continuous innovation, exclusive product offerings and support of our strategic objectives. The global tool and outdoor power manufacturer notably provided unmatched store and inventory support and a robust market plan around its Cub Cadet brand, which currently outperforms the industry at Tractor Supply. Stanley Black & Decker also produces such brands as DeWalt, Porter-Cable, Stanley, Troy-Bilt, Black + Decker and Irwin and was named Tractor Supply’s Innovation Partner of the Year in 2023.
Tractor Supply honored vendors in 14 additional categories, with six awards given in each of the company’s merchandising divisions and eight general awards in categories including innovation, service, supply chain and more.
The 2024 vendor award winners are:
- Company Partner of the Year: Stanley Black & Decker
- Innovation Partner of the Year: Mr. Heater
- Exclusive Brand Partner of the Year: Animal Comfort Group
- Digital Partner of the Year: Husqvarna
- Rookie of the Year: bROK
- Agriculture & Recreational Division : Champion Motorsports Group
- Clothing & Gift Division: Seasons LTD Group
- Companion Animal Division: Simmons Pet Food
- Equine, Livestock and Poultry Division: Standlee Premium Products
- Seasonal Division: Blackstone Products
- Truck, Tool & Hardware Division : Carry-On Trailer
- Petsense by Tractor Supply Partner of the Year: Champion Petfoods
- Supply Chain Partner of the Year: Taylor Lubricants
- Stewardship Partner of the Year: H&M Company
- Service Partner of the Year: UDig
For more information about vendor partnerships at Tractor Supply, visit the Vendor Center .