Tractor Supply Recognizes 2025 Top Vendor Partners During Annual Partnership Conference
Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced today its top vendor partners for 2025. The Company recognized the vendors during its annual Partnership Conference, held Aug. 26-28 in Nashville. Companies were selected based on factors including collaboration, service and commitment to providing quality products that support Life Out Here.
“At Tractor Supply, we’ve built exceptional partnerships with vendors who share our focus on providing our customers with what they need for Life Out Here, when and how they need it,” said Seth Estep, Executive Vice President, Chief Merchandising Officer at Tractor Supply. “Their innovation, dedication and support are key components in our ability to exceed customer expectations year after year. In 2025, these partners truly went the country mile, helping us achieve another milestone year, and we are honored to celebrate their contributions.”
Bad Boy Mowers earned the top honor of Company Partner of the Year. Bad Boy was selected for its role in leading Tractor Supply to a record-breaking year in outdoor power equipment. The brand actively focused on delivering value for customers and developing creative supply chain solutions that improved supply and inventory allocation. Based in Batesville, AR, Bad Boy was the first brand to introduce commercial-quality zero-turn mowers to rural landowners and homeowners at an attainable price. Since launching in 2002, Bad Boy has expanded into tractors, handheld tools and UTVs.
Tractor Supply honored vendors in 14 additional categories with six awards given in each of the Company’s merchandising divisions and eight general awards in categories including innovation, service, supply chain and more.
The 2025 vendor award winners are:
- Company Partner of the Year: BAD BOY MOWERS, LLC
- Community Impact Award: Albert + Hazel
- Ag & Rec Division Partner of the Year: OKBRAND
- Clothing & Gift Division Partner of the Year: Wrangler
- Companion Animal Division Partner of the Year: Alphia
- Digital Partner of the Year: Interstate Batteries
- Equine, Livestock & Poultry Division Partner of the Year: Triple Crown
- Exclusive Brand Partner of the Year: Fair Game Group
- Innovation Partner of the Year: Carry-On Trailer
- Petsense by Tractor Supply Partner of the Year: Fromm Family Foods
- Rookie of the Year: Hornady Manufacturing/ Sports South
- Seasonal Division Partner of the Year: Scotts Miracle-Gro
- Service Partner of the Year: Quorso
- Supply Chain Partner of the Year: Safer Logistics
- Truck, Tool & Hardware Division Partner of the Year: Champion Power Equipment
For more information about vendor partnerships at Tractor Supply, visit the Company’s Vendor Center.