February 21, 2024

Tractor Supply Ties for Top Ranking Amongst Specialty Retailers in American Customer Satisfaction Index (ACSI) Debut

Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced today it has been ranked first in customer satisfaction in the specialty retailer category according to the American Customer Satisfaction Index (ACSI®) Retail and Consumer Shipping Study 2023-2024. Tractor Supply is one of four specialty retailers to achieve a leading score of 82. This is the company’s first appearance in the index, which measures and analyzes customer satisfaction with more than 400 companies in over 40 industries and 10 economic sectors.

“Our Team Members are fiercely dedicated to providing legendary service to our customers and doing whatever they can to meet customers’ needs. We are continually investing to improve our customer service, and this year achieved our highest customer satisfaction scores ever,” said John Ordus, chief stores officer at Tractor Supply. “It’s a great honor to see this reflected in one of the most recognizable indicators of customer satisfaction in our industry. This recognition is a tribute to our Team Members’ hard work and dedication to caring for customers as they help them live Life Out Here.”

According to an ACSI press release, customer satisfaction among specialty retailers remained flat year over year, though the number of category leaders surged. Tractor Supply is one of two hardware and home improvement stores and one of four specialty retailers tied for the top spot.

The ACSI Retail and Consumer Shipping Study 2023-2024 is based on interviews with 40,264 customers, chosen at random and contacted via email from January 2023 to December 2023. This study scores six retail industries—online retailers, general merchandise retailers, specialty retailers, drugstores, supermarkets, and gas stations — as well as consumer shipping and the U.S. Postal Service. The full list of customer satisfaction scores is available for download here.

Tractor Supply recently closed out its 85th year in business with a record $14.6 billion in sales. The company opened 70 new store locations in 2023, while achieving its highest customer satisfaction scores ever, as measured by the company’s customer experience measurement program. To learn more about Tractor Supply, click here.



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