Tractor Supply’s Annual Paper Clover Campaigns Raises a Record $2.4 Million for National 4-H Council

Tractor Supply Company, the largest rural lifestyle retailer in the United States, in partnership with the National 4-H Council, announced its Fall Paper Clover campaign results, raising $1,137,991. Proceeds from the 2022 Fall Paper Clover event will impact more than 10,000 4-H kids and teens across the country, funding their leadership conferences, camps and educational programs.

From Oct. 5-16, Tractor Supply customers and Team Members purchased the signature 4-H Paper Clover Emblem at checkout in-store and online at Tractor Supply. Funds raised will go directly to 4-H, with 90 percent of donations earmarked for programs in the state where funds were collected and the remaining funds to support the overall mission and growth of 4‑H nationally.

“We are grateful to continue this long-standing partnership with the National 4-H Council,” said Kimberley Gardiner, Chief Marketing Officer at Tractor Supply. “In our 12 years of partnership, this program has impacted the lives of more than 100,000 students, providing them with the resources needed to develop skills that will last a lifetime. More than anything, we hope this campaign gives students the opportunity to learn, grow and take on critical projects in STEM, agriculture, healthy living and civic engagement to help better the communities around them.”

This is the Company’s second Paper Clover fundraiser this year. During the Spring Paper Clover 2022 event, Tractor Supply raised a total of $1,254,555 for 4-H students nationwide, resulting in a combined total of $2,392,546 raised this year, alone.

“We are so proud to celebrate another successful Paper Clover fundraising campaign with Tractor Supply,” said Heather Elliott, Chief Development Officer at National 4-H Council. “It’s inspiring to see how many communities believe in the power of 4-H to create opportunity for all young people.”

Since the initiative began in 2010, Tractor Supply has raised more than $19 million for 4-H youth through the Paper Clover fundraisers.

In addition to the Paper Clover fundraiser, for the second consecutive year, the Tractor Supply Company Foundation donated an additional $250,000 as a multi-year commitment to 4-H Tech Changemakers, a program empowering 4-H youth to take control of digital literacy and economic prosperity in their communities.

For more information regarding Tractor Supply’s annual support of 4-H, click here and follow Tractor Supply on Facebook and Instagram.