October 17, 2023

Tractor Supply’s Fall Paper Clover Campaign Generates more than $1 Million for 4-H Youth

Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced today its 2023 fall Paper Clover campaign raised more than $1 million for 4-H youth nationwide. The fundraiser, now in its 13th year, surpassed a grand total of $20 million in donations during the 2023 spring campaign held in April.

From Oct. 4-15, Tractor Supply invited customers to purchase a paper clover at checkout in stores nationwide and online at TractorSupply.com. Ninety percent of all donations will directly support 4-H youth in the state in which they were made, while the remaining 10 percent will support national 4-H programming.

“It’s wonderful to see the generosity of our local communities as we conclude another successful Paper Clover fundraiser,” said Kimberley Gardiner, Chief Marketing Officer at Tractor Supply. “Reaching $20 million raised earlier this year was an incredible milestone and this campaign brings us closer to the next milestone as we continue to grow our partnership with 4-H. We extend our deepest gratitude to all our customers who donated, providing 4-H youth the opportunity to attend summer camps and gain essential life skills that will help shape their futures.”

Funds raised through the Paper Clover campaign support 4-H educational programs and provide all 4-H members with the opportunity to engage in leadership-building experiences such as camps and conferences. 4‑H programs are grounded in the belief that kids learn best by doing. Kids and teens complete hands-on projects in areas like science, health, agriculture and civic engagement in a positive environment where they receive guidance from adult mentors and are encouraged to take on proactive leadership roles.

“For more than a decade, Tractor Supply stores across the country have rallied their team members and community to support 4-H through the Paper Clover campaign,” said Jill Bramble, President and CEO of National 4-H Council. “In-person experiences like 4-H summer camps and conferences help young people develop invaluable interpersonal and leadership skills. Thanks to Tractor Supply and their ongoing support through the Paper Clover campaign, even more youth now have that opportunity.”

Tractor Supply and 4-H began the bi-annual Paper Clover fundraiser in 2010 to raise money and awareness for local 4-H clubs.

4-H is the nation’s largest youth development organization, touching more than six million youth across the U.S. To learn more about Tractor Supply’s Paper Clover campaign, visit Tractor Supply.

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