True Religion Launches Pet Accessories Through New Licensing Agreement with Wiesner Products Inc.

True Religion, the iconic global lifestyle apparel and accessories brand, will launch its first collection for pets Spring 2024.

True Religion has partnered with Wiesner Products Inc. under its pet division, Paw NYC, to license True Religion-branded products for both dogs and cats. Products under license include pet apparel, beds, toys, collars, leashes, harnesses, feeders and cold weather accessories. Two seasonal collections will be produced annually.

The pet accessories business continues its robust growth globally and is estimated to be worth more than $32 billion by 2028, up from $20.5 billion in 2022. True Religion Pets will be available on True Religion as well as at select specialty retailers.

“At True Religion, we love our pets. Now they’ll be dressed as stylishly as our customers,” said CEO Michael Buckley. “Wiesner has been a terrific partner to True Religion for many years, and we are excited to enter what we all see as a fun—and booming–new business category.”

Wiesner Products Inc. is a New York-based industry leader in the design, marketing, sourcing and distribution of footwear, hosiery, accessories, sleepwear, apparel and home goods. It is the licensee for many brands, including Airwalk, Aerosoles and Sharper Image. Its Paw NYC division specializes in everything cat and dog related, including beds, toys, apparel and feeding supplies.

“We know that there are legions of loyal True Religion customers who want their pets to look as distinctive as they do,” said Mike Tawil, VP of Wiesner. “We take great pride in incorporating key trends into our pet products and look forward to bringing to life True Religion’s iconic brand heritage in an exciting and quite frankly, super cute, pet collection.”