September 1, 2023

Veterinary Formula Debuted Elevated Rebrand at SuperZoo

Veterinary Formula, a brand that provides science-first formulations with vet-recommended ingredients, has unveiled a new and modernized look to its line of best-in-class medicated solutions, grooming products, supplements and treats.

With a cleaner design, more legible logo and improved copy displayed on packaging, the refreshed look offers a greater sense of cohesiveness across Veterinary Formula’s line of products. The brand’s new packaging features QR codes that direct pet parents to landing pages, unifying the in-store experience with enhanced online details to ensure they are purchasing the right product for their pet’s specific needs, can check reviews and watch video how-to’s.

“At Veterinary Formula, we’re committed to innovation and developing top-of-the-line products that pet parents can trust,” said Brent Stern, Chief Commercial Officer of SynergyLabs, parent company of Veterinary Formula. “This new look isn’t just a nicer bottle; it represents our commitment to pushing the boundaries of pet care while offering products that are both affordable and effective.”

This revamp helps define the brand’s values and showcases key high-quality ingredients and benefits, perfectly positioning Veterinary Formula as the smartest way for pet parents to care for their pets. Beyond new packaging, the brand is innovating in new categories including supplements, ear care and even eye health in an effort to fulfill the needs of pets and their parents for a brand they can return to time after time.

Veterinary Formula’s full lineup includes Clinical Care, Smart Coat Complex, Smart Vitality and Smart & Savory Treats. To learn more, visit Veterinary Formula.

Subscribe to Pet Insight