Veterinary Formula Debuts Expanded Supplement Line

Veterinary Formula, a pet health brand from SynergyLabs, has debuted a fresh, bold look and expanded offerings for its Smart Vitality Supplements line. Now featuring NASC-certified recipes and newly introduced formulas that are free from artificial flavors and preservatives, the enhanced line ensures pet parents have a comprehensive range of solutions to support their pets’ well-being.

Made in the USA with good-for-your-pet ingredients, each formula is available in a 60-count canister and includes:

• Anal Gland Support: Helps to firm up stools, making it easier and more comfortable for a dog’s anal glands to express naturally during potty breaks.
• Dental Support: Made with EpiCor, this formula replaces odor-producing bacteria with postbiotics to support a balanced gut and improve oral health over time.
• Eye Health: Designed to promote a pet’s eye health and support tear stains from the inside out, it features ingredients like cinnamon, cranberry and lutein.
• Gut Health: Featuring a Pre and Probiotic blend, plus agave inulin, ginger extract and pumpkin powder to support digestion, immunity and intestinal balance.
• Hip & Joint: Packed with powerful ingredients to strengthen bones and boost mobility, like glucosamine HCI, chondroitin sulfate, green-lipped mussel and turmeric curcumin, they’re perfect for dogs of all ages ready for the next adventure.
• Pet Calm: Erase worries without drowsiness with this formula that includes suntheanine L-theanine and L-tryptophan, helping to restore a pet’s normal behavior and mood without making them sleepy.
• Senior Support: glucosamine, turkey tail mushroom, probiotics and chondroitin make this multi-functional chew perfect for aging dogs by providing overall support for joints, skin and digestion.

The relaunch is more than just a packaging refresh; it embodies the heart of Veterinary Formula’s “Because We’re Pet Parents Too” campaign. This internal initiative invited SynergyLabs employees to showcase their beloved pets, with selected pets featured on the new product labels, advertisements and marketing materials. The campaign reflects the brand’s deep-rooted love for animals, providing an authentic, personal connection between the people behind the brand and the pets they serve.

“Our Smart Vitality Supplements have always been crafted with pets’ best interests in mind, and now, with our fresh new look and expanded offerings, we’re able to provide even more targeted support for pet parents,” said Brent Stern, Chief Commercial Officer at SynergyLabs, the parent company of Veterinary Formula. “The ‘Because We’re Pet Parents Too’ campaign brings our mission to life, showcasing the love and dedication our team has for their own pets and for all pets who depend on Veterinary Formula.”

Veterinary Formula will debut its rebranded Dental Fresh line at Global Pet Expo. With bold new packaging and the tagline “Oral care to give a whiff about,” the line offers pet parents an easy, affordable way to keep pets’ breath fresh. All show attendees are invited to stop by the brand’s booth to learn more.

For more information, visit Veterinary Formula.