Veterinary Formula Launches “Because We’re Pet Parents Too” Contest

Veterinary Formula, a SynergyLabs brand, has launched its “Because We’re Pet Parents Too” contest, a unique initiative that brings employee pets into the spotlight. The internal campaign invited SynergyLabs employees to celebrate their beloved dogs by submitting short videos showcasing their pets’ personalities and explaining why they deserve to represent Veterinary Formula.

Selected pets, alongside their proud pet parents, will star in upcoming marketing materials, including product labels, advertisements and video content. The campaign reflects SynergyLabs’ genuine passion for pets, providing an authentic glimpse into the hearts of the people behind the brand.

“Every product we create stems from our love for pets, and this initiative allows us to demonstrate that love in a truly personal way,” said Brent Stern, Chief Commercial Officer of SynergyLabs, parent company of Veterinary Formula. “By featuring our employees and their pets, we’re connecting with pet parents on a deeper, more relatable level.”

The “Because We’re Pet Parents Too” contest has selected three employees from its Florida team and two employees from its North Carolina team as winners, with content creation planned for January 2025. Veterinary Formula will craft heartfelt marketing campaigns from these videos, sharing the stories that unite all pet parents.

This campaign is another way SynergyLabs demonstrates its commitment to building meaningful connections with pet owners while showcasing the passion and authenticity at the core of Veterinary Formula. For updates on this campaign and more, follow Veterinary Formula on social media or visit the company’s website at Veterinary Formula.